Mass Communication Track
Are you interested in economics, politics, law, or sociology? This track is designed for students who wish to pursue a liberal arts approach to the study of mass communication institutions, processes, effects, research methods, and analysis. Your studies can serve as preparation for a graduate degree, a law degree, or an MBA degree. Or this track can serve as a terminal degree for students who would like to work in communications-related industries in areas beyond professional message production. You can choose a program emphasis in areas such as history, law, media effects, media industry studies, international communications, or other aspects of mass communication studies represented in the SJMC.
Mass communication is the study of communicating with the masses, but is also about storytelling with strategy and purpose. The study of mass communication is centered around how messages persuade and affect the behavior and opinion of the person or people receiving the content.
The Mass Communication track helps students develop research methods and analysis skills that can be applied to a number of different fields, including law, academia, and the professional sector.
In addition to required coursework, every SJMC professional Journalism student should have familiarity with basic technology skills behind today’s media platforms, including blogging software, audio slideshows, and video. Instructors of basic reporting courses will encourage multiplatform storytelling through assignments, in-class instruction, and direction to outside resources. Students should discuss with faculty mentors the best way to acquire technological literacy.