Strategic Communication Track


This track prepares students for careers in advertising, public relations, and corporate, non-profit, health, and advocacy communications. Students develop the tools that are essential to public relations and advertising careers and learn to craft messages and campaigns about product, brand, company, services, and information across multiple media platforms.  

Professional strategic communication provides students with skills in writing, strategic messaging and teamwork that are transferable to a wide range of careers.

Requirements Summary

In addition to required coursework, every SJMC professional Journalism student should have familiarity with basic technology skills behind today’s media platforms, including blogging software, audio slideshows, and video. Instructors of basic reporting courses will encourage multiplatform storytelling through assignments, in-class instruction, and direction to outside resources. Students should discuss with faculty mentors the best way to acquire technological literacy.

View full requirements

View Strategic Communication Handbook

If you plan to do a theme for your supporting coursework requirement, please fill out the approval form.