Kenneth O Doyle

Photo of Kenneth O Doyle

Contact Me

Hubbard School of Journalism and Mass Communication
206 Church St SE
323 Murphy Hall

Like most faculty, I began my professional life as a monk, cloistered in Iowa, Wisconsin, and eventually Rome, where my order sent me to study philosophy at the Pontifical Gregorian University. Young American monks were pretty wild for the elderly Italians and Germans who ran our motherhouse, so the order abandoned the experiment after a couple of years. When we all decided that I should move on to another career, I chose psychology at the University of Minnesota. To my amazement, the University not only accepted me but gave me money to come. Six years later, the University surprised me again by offering me a tenure-track faculty position. Ten years after that I had become so bored with traditional academic research that I took a sabbatical. I did what any retired monk, retired survey researcher would do: I started a practice in financial planning. It didn’t take long to realize that traditional psychology didn’t offer very much when it came to counseling families and business partners about their finances, so I decided to go back to the University and build a field I called “financial psychology.” To that end, I’m trying to blend humanities, social science, and brain science to explain what money means to different kinds of people at different times in their lives. It’s been twenty years now, and so far not a hint of boredom.

Educational Background & Specialties

Educational Background

  • Ph.D.: Psychology, University of Minnesota, Minneapolis, MN.
  • AB: Philosophy, Marquette University, Milwaukee, WI.
  • Philosophy, Pontificia Universitas Gregoriana, Rome, Italy.
  • Literature and Languages, Mount St. Paul's College, Waukesha, WI.


  • psychological meanings of money and property
  • cross-cultural similarities and differences
  • motivation and persuasion
  • quantitative and qualitative research methodology
Courses Taught
  • JOUR 1911 The Symbolic Meanings of Money and Property
  • JOUR 3991/5991 Persuasion
  • JOUR 4274W Advertising in Society
  • JOUR 3741 - Racial Minorities and the Mass Media
  • JOUR 3251 - Advertising and Public Relations Research
  • JOUR 4263 - Strategic Communication Campaigns
  • JOUR 8502 - Seminar: Multi-Method Research Design
Research & Professional Activities

Professional Activities

  • Director, Mass Communication Research Division, University of Minnesota: 1996 - 2004
  • Director of Graduate Studies, Journalism, University of Minnesota: 2000 - 2004
  • President, Minnesota Association of Scholars: Promote intellectual diversity on college campuses , 2006 - 2008
  • Founding President, Association for Financial Psychology: Professional networking and collaboration , 2006 - 2009
  • Founding President, Circumnavigators Club, MN Chapter: Promote global experience and understanding , 2007 - 2009
  • Peace of Mind for Your Aging Parents: A Legal, Financial, and Psychological Toolkit for Adult Children and Other Caregivers. Doyle, Kenneth, Larry Houk, ABC-CLIO: Praeger, Co-Author, Forthcoming.
  • To Tax or to Ration: Medicare, Medicaid, and our Long-Term Healthcare Crisis. Doyle, Kenneth, Larry Houk, Old Stone House Publishing, St. Paul MN, Co-Author, 2002.
  • Doyle, Kenneth O. (2008) (Ed.) Psychology and the New Media, Vol 2. Special Issue of American Behavioral Scientist, 52(1), 3-140.
  • Doyle, Kenneth O. (2004) (Ed.) "Psychology and the New Media." Special Issue of American Behavioral Scientist, 48(4),371-495.
  • Doyle, Kenneth O. (2001) (Ed.) Ethnicity and Money. Special Issue of American Behavioral Scientist, 45(2), 177-351.
  • The Social Meanings of Money and Property: In Search of a Talisman. Doyle, Kenneth, Sage Publications, 1999.
  • Doyle, Kenneth O. (1992) (Ed.) The Meanings of Money. Special Issue of American Behavioral Scientist, 35(6), 637-836.
  • Doyle, Ken, and Larry Houk (1990). The Spend Down Solution: How to deal with the financial and emotional costs of long-term healthcare. St. Paul MN: Knightsbridge, St. John.
  • Being Liked and Teaching: The Bases and Effects of Personal Likability in College Instruction: Doyle, Kenneth, Seymour Uranowitz, Research in Higher Education, 9(1) 15-41, 1978.
  • Toward a Cross-Disciplinary Dialogue about the Meanings of Money. Doyle, Kenneth, 1999.
  • Evaluating Teaching. Doyle, Kenneth, D.C. Heath, 1981.
  • Doyle, Kenneth O. (1975) Student Evaluation of Instruction. Lexington MA: Heath
  • W. J. McKeachie Career Development Award, AERA