Okhyun Kim

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Okhyun Kim’s current research examines branding and public relations campaigns to leverage brand power through the interaction of symbolic cueing and new media channels. His primary interest is to study the relationship between cognition and emotion to behaviors. He earned his B.A. in Journalism and his M.A. in Journalism and Mass Communication from Korea University. In 2011, he won a Top 3 Paper from the Korean Society for Journalism and Communication Studies.

Educational Background & Specialties

Educational Background

  • M.A.: Political Communication, Korea University, South Korea, 2011.


  • Corporate Social Responsibility
  • Brand Personality
  • Emotion Arousal
  • Theory of Planned Behavior
  • Information Precessing
  • Media Priming
Research & Professional Activities


  • Your feeling remembers it: The Effect of Arousal Variance and Presentation Sequence on Audience Responses to Animal Protection PSAs: AEJMC, 2012
  • The Effect of Arousal Level and Image Presentation on AD Element Recall: American Academy of Advertising, 2013
  • Mina Kim (2011). Differential Cognitive Processes of Relaying a Message in Tweeter’ Retweeting Function. Korean Journal of Journalism & Communication Studies, 55(4), 331-357.
  • Best Student Paper, 2014 American Academy of Advertising
  • Best Student Paper, 2013 American Academy of Advertising
  • Top3 Scholars Award, 2011 Korea SJCS