Okhyun Kim’s current research examines branding and public relations campaigns to leverage brand power through the interaction of symbolic cueing and new media channels. His primary interest is to study the relationship between cognition and emotion to behaviors. He earned his B.A. in Journalism and his M.A. in Journalism and Mass Communication from Korea University. In 2011, he won a Top 3 Paper from the Korean Society for Journalism and Communication Studies.