Taemin Kim

Taemin Kim is a doctoral student (ABD) in the School of Journalism and Mass Communication and is minoring in Business Administration (marketing concentration) in the Carlson School of Management at the University of Minnesota. Inspired by professional experiences and based on the solid theoretical and methodological training in his graduate education, he has developed programmatic research interests focusing on: 1) advertising effects with an emphasis on advertising appeals and corporate responsibilities (CSR) campaigns, 2) how different corporate message strategies in social media impact consumers’ attitude and behavior, and 3) brand building through advertising, particularly warmth and competence perceptions of a brand influenced by advertising. In addition to his research, he worked as a TA for several advertising and mass communication courses. As an instructor, he is teaching Account Planning (JOUR 3253) fall semester in 2015. Prior to pursuing his graduate degree, he spent nine years working in advertising and marketing. Specifically, his professional experience includes serving as an account executive at a global ad agency (Phoenix Communications, a joint venture with Dentsu) and a global brand manager at LG Electronics headquarters.

Educational Background & Specialties

Educational Background

  • Master of Science: Integrated Marketing Communication, Florida State University, Tallahassee, FL, 2012.
  • Bachelor of Science: Communication and Information, Hankuk University of Foreign Studies, Seoul, Korea, 2002.


  • Advertising effects, branding, consumer behavior, social media marketing and advertising
Courses Taught
  • JOUR 3253 Account Planning
Research & Professional Activities

Professional Activities

  • Account executive: Phoenix Communications (joint venture with Dentsu) , 2002 - 2006
  • Global brand manager: Global Chief Marketing Office (CMO), LG Electronics headquarters , 2006 - 2010
  • Kim, Taemin, Kim, Youngsun (2013). A Comparative Content Analysis of Brand Communication on Twitter Between U.S. and South Korea. World Communication Association Conference,
  • Kim, Taemin, Kim, Okhyun (Forthcoming). The Effects of Ironic Advertising on Consumers’ Attention, Involvement and Attitude. Journal of Marketing Communications,
  • Best Student Paper, 2014 American Academy of Advertising (AAA)
  • Graduate Research Partnership Program Fellowship (GRPP), College of Liberal Arts, 2013 - 2014