Albert R Tims

Contact Me

Hubbard School of Journalism and Mass Communication
206 Church St SE
313 Murphy Hall

Educational Background & Specialties


  • communication theory and methodology
  • media socialization
  • public opinion
Courses Taught
  • Jour 8502 - Seminar: Mass Communication Research Design
  • Jour 8721 - Seminar: Communication Agencies as Social Institutions
  • Jour 5501 - Communication & Public Opinion
  • Jour 3796 - Mass Media & Politics
  • Jour 3251 - Strategic Communication Research
  • The Cultivation of Consumer Confidence: A Longitudinal Analysis of News Media Influence on Consumer Sentiment: Tims, Albert, Advances in Consumer Research, 1989.
  • The Impact of the News Media on Public Opinion: American Presidential Election 1987-88: Tims, Albert, International Journal of Public Opinion Research, 1989.
  • The impact of negative political appeals on voting intent: Tims, Albert, Faber, R., Tims, A.R. & Schmitt, K., Journal of Advertising, 1994.
  • Tims, A.R. (2014). Why negative political advertising is bad advertising. In C. Pardun (ed.) Advertising and Society: Controversies and Consequences, 2nd edition, Malden, MA: Wiley-Blackwell, pp. 52-60.