Steven J Wehrenberg

Photo of Steven J Wehrenberg

Contact Me

wehre003@umn.edu
612-625-6383

219 Murphy Hall
206 Church St SE
Ste 119

Steve brings more than 35 years of professional strategic communications experience to the faculty, including the last six as CEO of advertising agency Campbell Mithun. Starting in public relations, he shifted to copywriting, but then spent nearly 30 years in account, strategic and agency leadership positions. As head of strategic planning and integration, Steve created many of Campbell Mithun's suite of strategic planning tools, many of which he uses today to teach Generation and Selection of Communications Strategies in the Professional M.A. Program. His efforts won a Jay Chiat Silver Award for Account Planning in 2008.

Educational Background & Specialties

Educational Background

  • B.A.: English & Communications, Augsburg College, Minneapolis, 1978.

Specialties

  • advertising, brand strategy, communications management, communications planning
Courses Taught
  • 8202--Generation and Selection of Communications Strategies
  • 4263--Strategic Communications Campaigns
  • 3241--Advertising Strategy and Creative Development
  • 4262--Management for Strategic Communications
Research & Professional Activities

Outreach

  • Board of Regents, Augsburg College:
  • Communications Advisory Board, College Possible:
  • Board of Directors, The Brand Lab:
Publications
  • The Successful Marketing Plan. Wehrenberg, Steven, Scott W. Cooper and Roman G. Hiebing, Jr., McGraw Hill, Author, 2012.
Awards
  • Jay Chiat AAAA 2008 Account Planning Award
  • Gold Effie Award, Marketing Effectiveness, 1994
  • H.K. McCann Leadership Award