For CLA’s academic departments, Backpack provides:
- Original Content Each semester our writers map out a content strategy, conduct interviews, and write at least three feature stories. Stories are selected by the department and center around CLA’s Roadmap goals. The stories are shared on department websites, social media, and e-newsletters to alumni and friends.
- Digital Newsletters The stories produced each semester are packaged into a newsletter that is mailed to the department’s alumni and donors. In spring 2018, 80 articles were packaged into 25 newsletters, reaching over 50,000 CLA alumni.
- Personalized Communications Support Departments can coordinate additional communications projects with Backpack students. This could include social media management, informational materials, graphic design, or other projects as desired.
Roadmap to Success
As strategic storytellers, we brainstorm with our departments to uncover exciting story ideas that align with CLA Dean John Coleman's Roadmap goals: readiness, research, engagement, and diversity.
All students are paid by CLA’s Office of Institutional Advancement at no cost to the department.