During fall 2020 and spring 2021, Backpack will be working with units in the College on their website content, including content updates, copyediting, and proofreading; accessibility audits; photo formatting; and governance planning (a documented plan for keeping content up to date).
While 2020-21 will be a unique year, at other times for CLA’s academic departments, Backpack provides:
- Original Content Each semester our writers map out a content strategy, conduct interviews, and write at least two feature stories. Stories are selected by the department and center around CLA’s Roadmap goals. The stories are shared on department websites, social media, and e-newsletters to alumni and friends.
- Digital Newsletters The stories produced each semester are packaged into a newsletter that is mailed to the department’s alumni and donors. In spring 2018, 80 articles were packaged into 25 newsletters, reaching over 50,000 CLA alumni.
- Personalized Communications Support Departments can coordinate additional communications projects with Backpack students. This could include social media management, informational materials, graphic design, or other projects as desired.
Roadmap to Success
As strategic storytellers, we brainstorm with our departments to uncover exciting story ideas that align with CLA Dean John Coleman's Roadmap goals: readiness, research, engagement, and diversity.