ServeMinnesota is the Minnesota hub of AmeriCorps, a domestic service organization whose programs cover a wide range of opportunities to support, engage, and improve local communities.
In 2018, we partnered with them to communicate the personal and communal benefits of AmeriCorps to University of Minnesota students who were largely unfamiliar with these opportunities. Through two timely campaigns designed to reach college students at critical moments of aspirational planning, we sparked interest and shifted the way students think about service. Our work redefines what it means to serve.
Services provided: Brand strategy, social media marketing, digital and out-of-home content creation, customer relationship management