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The Toaster

The Toaster Innovation Hub is the product of collaboration between the Holmes Center of Entrepreneurship and the University of Minnesota Libraries. We developed the name, the brand, and the visual identity for the new, experiential workspace for students on campus from the ground up—placing its intent to spark innovation and inspire collaboration at its core. We equipped The Toaster with branding that will stand the test of time at the University of Minnesota. It will open in the lower level of Walter Library this spring.

Services provided: brand development, strategy, graphic design, copywriting, social media