Bringing Creativity to Your Professional Life

September 20, 2018

When you think about creativity, what is the first thing that comes to mind? Most of you probably thought of a childhood art class you took or pictured a Shakespeare theatre performance. While you are right that both of these activities take creativity, these stereotypical creative spaces aren’t the only place you can express yourself. 

Audra Weigand at high school art show.
A flashback to my high school years and my senior art show circa 2015.

I should know; growing up I was a very creative-minded kid. I took every art class, entered my work into art fairs, and even had my own art desk that was dedicated solely to creating masterpieces. 

Sad to say, my passion for creating beautiful and unique work faded when I reached my early college years-- I didn’t think you could make a career out of being creative unless you were as notable as Pablo Picasso or Frida Kahlo. 

However, all of that changed when I joined CLAgency. My co-workers encouraged me to think outside of the box, to try things we had never done and re-imagine how great our work could be. 

I realized I had been neglecting my creative side for the past 3 years, doing myself a disservice in both my personal and professional life. 

The workplace needs to encourage creative thinking in order to truly flourish. Without new thought, we get stuck in a rut of thinking that our situation has to stay stagnant, but in reality, the world around us is constantly changing. 

Creative thinkers have the ability to solve some of the worlds most difficult issues. But you don’t have to tackle such large problems in order to make a change. For instance, take Sonal Shah. She used her creative skills to create Indicorps, a nonprofit organization bringing together people of the Indian diaspora through a year of service. Without her innovation, an organization of this caliber would cease to exist. 

I am a strong believer that the people in our world have the ability to foster social, economic, environmental, and political change. We can do this creatively. 

No matter what career you go into, whether that be anything from accounting to teaching, you will need creative thought to be successful. When you choose to let your creativity flourish, you are choosing a better workplace environment and personal growth. Don’t let the creative side of you fade away—it is one of the most valuable skills that only you have the power to utilize. 

Use it well.