How to Get More Readers
If you’re a writer, you probably have some practice with titles and teasers. Those small details actually have a huge impact on your success. Just a few lines of copy can be the difference between zero clicks and fifty clicks, so be sure not to neglect them. Here are a few tips and tricks for writing teasers that will amass the readership you’re looking for.
Keep Things Original
Unless your publishing platform shows a “preview” instead of a teaser, do not copy and paste the first paragraph of your piece. It can be tempting to do this because writers spend so much time crafting catchy introductions, but it will leave your readers feeling underwhelmed. Think about it. You’ve just read a teaser that convinced you to read more, then you’re met with the exact same information. Some people might finish reading; others won’t be as patient.
Along the same line, be sure to have original content for each sharing platform. Facebook, Twitter, LinkedIn, Instagram... They all have different tones and audiences. Use this to your advantage! You’ll reach different people wherever you post, so don’t write like they’re all the same.
Make your teaser a priority. Without it, you might not have any readers. Treat it like it’s just as important as the other work you do.
What’s the purpose of a teaser? It convinces someone to read the rest of your work. This is the text on the back of a book. It’s the blurb listed in a newsfeed. If it doesn’t intrigue the reader, they’ll pass right over it in favor of something else.
- Try starting with a question. The trick for this tactic is to make sure they’ll want to know the answer.
- Start a story with a preview of the rest of the piece, but stay vague enough so the reader wants more—the entire story shouldn’t be summarized in the teaser. Why would they read the rest?
- Whatever you do, do not overpromise. Never include something in your teaser that you don’t touch on in the larger piece. The reader will be frustrated if they get to the end and it wasn’t about what they thought it would be. Don’t advertise something you don’t have; doing so will brand your piece as clickbait.
- Get to the point. Readers are bombarded with thousands of advertising messages every day, so cut out any fluff and get right to the point.
If you’re having trouble thinking of something, start with the five W’s: Who, what, where, when, why. This will help you break down your work into more digestible chunks. Then you can work with that information to construct something fabulous.