Alumni Spotlight: Lindsay Golla
Major: Strategic Communication
Title: Associate Media Planner, space150
What does your professional work entail? What does a typical day look like, for you?
I manage paid media for clients, so I'm responsible for planning and implementing both digital and traditional media. No day is the same, but I go through phases of planning a campaign, setting it live, and reporting the results.
What was the most important career-related step you took while a student in CLA?
The most important career-related step I took was attending workshops and career fairs. They can be intimidating at first, but they really help you practice interviewing, networking, and more. Networking truly is the most influential aspect of getting hired, so it's important to practice networking and everything that comes with it.
What is one piece of advice you would give to current students who are looking to pursue a similar path?
Don't hesitate to apply for a job if you don't meet all requirements. Use creative cover letters and resumes to sell yourself as a candidate.