Career Spotlight: Copywriter
- Common tasks include writing advertising copy for use by publication, broadcast, or internet media to promote the sale of goods or services. Copywriters quickly learn to write to customers in their terms and on their level so that the sales message is more readily received. They also present drafts and ideas to clients.
- 71% of copywriters have a bachelor’s degree.
- Core career competencies desired in this career are: Innovation & Creativity, Teamwork & Leadership, Digital Literacy, Oral & Written Communication, and Attention to Detail.
- These technology skills would be helpful: Adobe InDesign, Drupal, Hypertext markup language HTML, Dreamweaver, and Graphics or photo imaging software (like Adobe Illustrator, Photoshop, etc.).
- Super Strong Interest Themes:
- Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve making decisions and leading people. Enterprising occupations often deal with business.
- Artistic - Artistic occupations frequently involve working with designs, forms, and patterns. They often require self-expression and the work can be done without following a clear set of rules, where you can be innovative/creative.
