Communications & Media

Visit Career Services to
make an appointment with
a career counselor.

Connect with the Learning
Abroad Center
to find
opportunities abroad.

Learn more about the
CLA Internship Scholarship.

All organizations, large or small, regardless of type, need to have their message communicated internally and externally. This Career Field is appealing to individuals who value a fast-paced, ever-changing environment. In any position within this field, no two days will look exactly alike. Strong communication skills are of course a must, but it is also critical to enjoy working with teams and to have the ability to manage many deadlines at once.

Most entry-level positions will require a bachelor’s degree, but a major/area of study is not of utmost importance. Employers will often want to see evidence of your communication ability in the form of writing samples or a portfolio. There is not one major or minor that will prepare you for this field as there are many pathways, the lists below are not all-inclusive.

Undergrad Coursework

Consider taking courses in journalism, mass communication, communication studies, management, leadership, English.

Graduate Coursework

For a deeper study on a specific discipline within this field, you may want to consider graduate school programs to enhance your expertise, or in some fields open up more job advanced job opportunities. Faculty in your department are fantastic resources to solicit information from. Additionally, you can search for graduate school programs use the Grad School Directory or Peterson's Guide.

Click to expand each gray box below for opportunities in this career field!


O*NET, a free online database that provides career information including job duties, salary, and job growth data for hundreds of careers to start exploring careers in this field. One challenging aspect of looking for work in this career field is the wide variety of job titles that can vary across organizations; one advertising agency may call a job a “media planner” while another agency calls the same role a “media strategist” and yet another calls it an “engagement strategist.” This variety is one of the reasons that knowledge of the industry is especially important when job searching. Learn more by exploring organizations in LinkedIn and reading job postings on organizations’ websites even before you are thinking about looking for a job. You can also watch career profiles of professionals in this field, including UMN alums!

Job Titles & Descriptions

Below is a small sampling of organizations and their positions that have recruited CLA students in the past. For a more comprehensive list of job openings, search GoldPASS, a free database of internship, volunteer, and job postings for UMN students.

  • Account Executive, Weber Shandwick
  • Associate, Bentz Whaley Flessner
  • Broadcaster, KSPR-TV
  • Community Relations Director, Minnesota Twins
  • Designer, Game Show Network
  • Development Director, Project Success
  • Digital Marketing Consultant, Children’s Hospitals & Clinics of Minnesota
  • Editor, USA Today
  • Social Media Specialist, Coegi
  • Account Coordinator, Avani
  • Media Services Specialist, Merkle
  • Journalist, WXOW
  • Producer, Fox9
  • Reporter, Amery Free Press
  • Junior Editor, Manzama


Get Experience: Internships and more!

Seek out opportunities, such as those listed below, to develop the 10 Core Career Competencies. Innovation & Creativity, Oral & Written Communication, Digital Literacy, and Engaging Diversity are especially valued in this career field.

Internships and Part-Time Jobs

Below is a small sampling of organizations and their positions where CLA students have done internships and part-time jobs in the past. For a more comprehensive, search GoldPASS, a free database of internship, volunteer, and job postings for UMN students or search for on-campus jobs.

  • Editorial Intern, Tiger Oak Media
  • Reporter Intern, Star Tribune
  • Global Communications Intern, 3M
  • Editorial Intern, The Wake Magazine
  • Operations Intern, All Over Media
  • Technical Writer Intern, Graco
  • Content Creator, Odyssey Online Journal
  • Events Intern, Do Good Events
  • Marketing and Communications Intern, Fox Sports North
  • News Intern, WCCO
  • Marketing Intern, Minnesota Daily
  • Writing Intern, Magenta Publishing
  • PR and Marketing Intern, Vicarious Productions, Inc.
  • Social Media Intern, The Black Sheep Media Company
  • Marketing Intern, First Avenue
  • Summer Intern, Fast Horse
  • Public Relations Game Day Intern, Minnesota Vikings
  • Publishing Intern, Greenspring Media
  • Journalism Intern, The Borgen Project


The Center for Community-Engaged Learning has advising staff that will help you get connected to one of the 300+ community organizations that match your interests. HECUA is a program that offers off-campus study opportunities that address some of the most important issues of our time. Semester-long HECUA programs incorporate classroom studies, an internship, and fieldwork. Many non-profit organizations welcome volunteers to help with things such as their social media channels, event planning, and communication tools.

Student Groups

Consider getting involved with a student group. Search for student groups using keywords such as advertising, public relations, journalism, television, magazine, and communication. There are a number of student-run journalism outlets that are a wonderful way to gain experience as a student. Some examples are the Minnesota Daily, Radio K, G-TV, and The Wake. National Student Advertising Competition is a student group where you will have the opportunity to create a real advertising campaign. Student groups are typically open to individuals from any major, so make sure to explore student groups outside of your own major for ideas.


Job and Internship Search

Job & Internship Search Advice

  • Identify WHERE you want to work. Communication professionals can work in virtually any organization. Explore different types of organizations, but know that where you start your career does not need to be where you ultimately end up.
  • Identify what type of role you are seeking within an organization. For example, in broadcast journalism, there is on-air talent and individuals working behind the scenes. In an advertising agency, there are individuals who are in the creative department, media department, account planning, and account services.
  • The application process for a position in this field can heavily depend on showcasing your skills through a portfolio or writing samples. Make sure you are saving examples of your work, no matter how small they seem! Things you do for a class or student organization are very valuable examples to share.
  • People who work in the Advertising, Public Relations, Journalism & Communication fields tend to be very well-connected to others in the profession. Utilize contacts you know in the field for advice on job searching and for suggestions of contacts at other organizations in which you are interested. Don’t have any contacts? Use the advice below to find some!
  • Many advertising and PR agencies hire interns AFTER graduation, and this can be the only way of entering into those agencies. Think of these post-graduate internships as 3-4 month-long interviews, where you get to explore the agency, and they are also training you and determining if you are a good fit for their culture. Very often, interns are hired on full-time after the conclusion of the internship. These internships often have very unique application processes, and traditional resumes and cover letters will not be as useful here.

Job & Internship Search Sites

Building Relationships

Talk with and Observe Professionals

Networking can help you explore a career field; start by doing informational interviews which is when you set up a time to have a discussion with people who are in organizations or professions that are of interest to you to ask questions about their career path. Then, find opportunities to observe (or Job Shadow) these professionals at work, so you can get a better sense of what that career would be like. Find alumni and professionals to speak with by searching the free to use Maroon & Gold Network which allows students to do highly tailored searches to find alumni and professionals in the community who share their specific career interests. For example, you can browse the network to find individuals who are willing to share insights by industry, college, major, degree type, employer, location and more. You can also find contacts through using the LinkedIn Alumni Tool and professional organizations.

Professional Organizations

Get involved with one or more professional organizations to gain career insights, search for jobs and internships, attend conferences, and/or connect with people in this career field.

Advice From Employers

"Lean into the ever-changing industry. The marketing industry is constantly changing as new, diverse voices are becoming more represented and technologies continue to evolve. Be open to new experiences and keep on top of the latest trends, news, and developments to stay ahead of the curve." -The BrandLab representative

"Invest the time and energy to build your personal brand and be confident in your authentic self. Embrace the power of active networking and connection building; Set up informational interviews; Reach out to anyone that may have an industry connection; Use social media to engage with individuals and companies; Attend local networking events." -The BrandLab representative

Resume Examples

Communications & Media Career Field Spotlights

star tribune logo

Employer Spotlight: Star Tribune

The Star Tribune Media Company is the upper Midwest’s largest source of news and information. They’ve been recognized with multiple Pulitzer Prizes as well as the Minneapolis Regional Chamber of Commerce “Best in Business” award. More than 250 full-time journalists contribute to multiple platforms, and their newsroom offers one of the best-paid internship programs in the country.



The College of Liberal Arts Career Services and the University of Minnesota has no control or responsibility for the: (a) quality or safety of any experiential learning opportunity/position descriptions or (b) the application, hiring practices, or EEO/AA status of any of the organizations listed here. We encourage students to use precaution when applying to, interviewing at, or participating in volunteer, internship, job, or research programs outside of the University. These opportunities are not affiliated with the University of Minnesota and have not been fully vetted.