CLAgency enriches the value of a liberal arts education by highlighting outstanding CLA students, faculty, and alumni. The agency builds the skills of its Content Creators (CCs) as storytellers through professional development experiences and peer-to-peer learning. CLAgency is managed by students for students while receiving guidance from CLA’s Office of Institutional Advancement (OIA). Our goal is to reveal how CLA is shattering expectations of what a liberal arts education can be—subsequently transforming UMN’s CLA into a destination college.
For CLA’s academic departments, CLAgency provides:
- Fresh content every semester
Each semester our writers map out a content strategy, conduct interviews, and write at least three feature stories. Stories are selected by the department and center around CLA’s Roadmap goals, then they are shared on department websites, through social media, and through e-newsletters to alumni and friends.
- Digital newsletters
The stories produced each semester are packaged into a newsletter that is mailed to the department’s alumni and donors. In spring 2018, 80 articles were packaged into 25 newsletters, reaching over 50,000 CLA alumni.
- Personalized communications support
Departments can coordinate additional communications projects with CLAgency students. This could include social media management, informational materials, graphic design, or other projects as desired.
Roadmap to Success
As strategic storytellers, we brainstorm with our departments to uncover exciting story ideas that align with CLA Dean John Coleman's Roadmap goals: readiness, research, engagement, and diversity.