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Faribault Woolen Mill


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Faribault Woolen Mill is a textile company based in Faribault, Minnesota that produces wool blankets and other woolen products. Faribault Woolen Mill approached us with the task of conducting a comprehensive brand and e-commerce competitive landscape review. Our client wanted to know what their competitors were doing in the market and how they could optimize their website and branding to achieve their business objectives. 


We researched channels and conducted media tracking for competitors over a period of 5 months. Following this research, we summarized our results by ranking competitors based on their branding and competitive edge in the area of e-commerce. 


We produced a detailed deck outlining e-commerce and brand recommendations for Faribault Woolen Mill moving forward. Our work was presented to the CEO and board following the completion of this review. 


Our insights were key to informing our client about the possibilities within the e-commerce landscape as well as weaknesses of competitors that our client could capitalize on.