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ServeMinnesota

ServeMinnesota’s mission was a perfect fit for our team. After careful research, including surveys, media analysis, and focus groups, we had a firm understanding of how ServeMinnesota could best position itself in order to increase recruitment in younger demographics. We worked closely with ServeMinnesota to create recruitment tools for career and job fairs, built up their social media presence, and reframed discussions about what it means to serve.