Tanya is currently the Communications Director at the University of Minnesota Admissions Office. She started her career working on events at the Ronald McDonald House and on the public relations team at Nordic Track. She’s worked in a wide-range of marketing areas including launch and management of the new brand "Be The Match," co-creation of the 5k Walk+Run event concept and re-launch and expansion of the Be The Match On Campus collegiate program.
for more information about:
- non-profit healthcare marketing and communication
- brand launch, growth and management
- sales team collaboration and marketing support
- cause product marketing
Jacqueline Larson is the Communications and Marketing Manager for St. Louis Park. She develops and executes communication, marketing and engagement strategies to reinforce the city’s brand. She also leads and manages the communications division, which is responsible for varied services, including print publications, web content, cable TV, social media, traditional media and public relations. Larsen serves as public information officer for the police and fire departments and handles some event planning.
Contact Jacqueline for more information about:
- Government Communications (including cable TV)
- Web Content
- Social Media
- Public Relations
Jenni Pinkley is the senior video producer for the Minneapolis Star Tribune. She oversees video production, including assigning, coaching and training on daily news stories and projects. She has won four Upper Midwest Regional Emmy awards, three National Edward R. Murrow awards and other industry awards for multimedia projects over the years, as well as multimedia teaching and judging engagements.
Contact Jenni for more information about:
- Photo and Video Storytelling
- Working in the newspaper industry
Carolyn Ahlstrom is insight director at Colle+McVoy, where she provides strategic leadership on Associated Bank, Explore Minnesota Tourism, Elanco Animal Health and Partners In Food Solutions. Prior to Colle+McVoy, she worked at local agencies Martin Williams, Carmichael Lynch, Fallon and Crispin Porter + Bogusky in Boulder, Colo. She has worked on a wide range of award-winning brands like Volkswagen, Domino's, Harley-Davidson, Rubbermaid, Boston Market and Calphalon. While enrolled in SJMC, Ahlstrom was an avid member of the National Student Advertising Competition.
Contact Carolyn for more information about:
- working at an advertising agency
- strategy and account planning
- qualitative and quantitative research
- integrated marketing
- Gopher football
Heather Arntson is a Marketing Communications Manager at Post Consumer Brands, the newly formed company from Post Cereal and Malt-O-Meal. In this role, she provides communication expertise for Great Grains, Post Raisin Bran, Post Shredded Wheat, Grape Nuts and shopper marketing support for Walmart. Prior to this role, she spent time at General Mills, Carmichael Lynch, Fallon & Colle+McVoy working in digital, media, research and strategy. She's worked on a wide range of clients and projects from Kix Cereal, Subaru, Tractor Supply Company, Harley-Davidson, Korbel Champagne, and NBC Universal. As an undergraduate she was a member of the National Student Advertising Competition.
Contact Heather for more information about:
- working at an advertising agency
- transitioning from agency to corporate work
- working full-time while going to school
- working in media, research, planning, social and digital marketing
Nicole Garrison is director of communications, content strategist at RBC Wealth Management-U.S., where she oversees all external communications, internal communications and some content marketing strategy for the firm. In her role, Nicolve bridges the gap between traditional corporate PR and classic marketing in order to help organizations increase brand recognition and connect with statekholders in an authentic way.
A journalist by training, Nicole spent the first eight years of her career as a business reporter, covering a multitude of beats, including food manufacturing, health care and financial services. While working at the Pioneer Press, Garrison's work earned her multiple awards from the Associated Press, the Society of American Business Editors and Writers and the Minnesota Chapter of the Society of Professional Journalists.
Since leaving journalism, Nicole has established a reputation as a trusted communications advisor to senior corporate executives and government officials. She started her career in public relations at the state of Minnesota, where she served as communications director for the Department of Commerce, leading a team of six communications professionals and served as the lead advisor to two commissioners. She has also served as vice president of public relatinos for U.S. Bank, leadning external communications for all institutional business lines and for all of the bank's Midwestern and Eastern markets.
Contact Nicole at Nicole.Garrison@rbc.com for more information about:
- Public relations
- Transitioning from journalism to corporate communications
- Social media
- Content marketing
- Executive thought leadership
- Leveraging sponsorships to build brand
Eric Hansen is a senior copywriter at Colle+McVoy, where he delivers big ideas and words of all sizes for Cub Cadet, Target, Schell’s Beer, and TakeMeFishing.org. He has spent time in both integrated and digital agencies, including space150 and BBDO Minneapolis. His brand experience could be described as “meaty,” spanning Buffalo Wild Wings, Red Baron Pizza, Jack Link’s, SPAM, Hormel Black Label Bacon … and 3M. While enrolled in SJMC, Hansen was a member of Ad Club and National Student Advertising Competition, and enjoyed his first paid copywriting experience at the Minnesota Daily.
Contact Eric for more information about:
- advertising and branding
- social content
- portfolio development
- Gopher hoops
Brian Hurley is the Creative Lead at Public Works in Minneapolis. In his position, he oversees the creative development of ideas in various mediums for his company’s brands. For the past 15 years, his creative thinking has driven brands such as Pebbles Cereal, Yoplait, Minnesota Wild and Payless Shoes. His work has been recognized by The Emmys, The One Club, the ADDYs, the AdFed Show and the EFFIEs.
Contact Brian for more information about:
- Advertising, design and creative
John Maher is in his eighth season as Vice President of Brand, Content and Communications for the National Hockey League’s Minnesota Wild. In this role, Maher leads the management of brand, creative and content production efforts, as well as supervising staff responsible for corporate communications, game presentation, events, publications, Minnesota Sports & Entertainment (MSE) Creative Services and media production. Maher also oversees the team’s Broadcast Department. Maher joined the organization in July of 2000 as Director of Production Services and was first tasked with building the creative and technical capabilities needed to launch all elements of the Wild’s Inaugural Season game and event presentation at Xcel Energy Center. He was named Senior Director of Creative Services in 2002 and Senior Director of Marketing in 2005. In 2004, he coordinated MSE’s launch of the Minnesota Swarm in the National Lacrosse League (NLL) and was named NLL Marketing Executive of the Year in 2005. John is also a member of the Board of Directors of the Saint Paul Police Foundation.
Contact John for more information about:
- working in the pro sports industry
- the evolving media channel landscape and rise of social media
- the blurring lines between marketing/communications/PR
Tim Nelson is an Account Supervisor for Padilla, ranked nationally as one of the top 10 independent marketing and PR firms in the country. He has a strong focus in media relations as well as in communication strategy for the business-to-business, health and technology sectors.
Prior to joining Padilla, Tim was a co-founder at a boutique Minneapolis agency, serving as both video producer and account lead for a number of Minnesota businesses. While enrolled in the School of Journalism, Tim was an active contributor for the Star Tribune, as well as for “University Report,” where his coverage of the 2009 Red River Floods was nominated for a regional Emmy Award.
He is currently pursuing a master's degree in strategic communication from the Hubbard SJMC.
Contact Tim at email@example.com for more information about:
- public and media relations
- working in an advertising agency
- social media
- digital strategy
- broadcast + digital journalism
Karen comes to the University of Minnesota HSJMC alumni board with a wealth of marketing and business development experience. With a graduate degree from the HSJMC in strategic communication and a digital marketing certificate from the University of St. Thomas, Karen prides herself on being an obsessive learner—which really comes in handy as her primary focus is in the digital space. Currently she is the director of marketing at Riley Hayes. When she’s not busy getting ahead of the next big trend, Karen loves hanging out with family and friends, gardening, running, doing yoga, golfing, biking, and writing poetry. And when she’s not doing all that, you might just find her practicing the fine art of lounging.
Jennifer Sorenson is the President of The Art Institutes International Minnesota, a private creative arts college, where she oversees all operations including development of and execution on the vision and strategic direction of the college, student success initiatives, graduate outcomes, faculty and staff development, and effective internal and external relationships. Her background includes operations, recruiting, and creating, implementing and facilitating an executive development program.
Contact Jennifer for more information about:
- developing mutually beneficial partnerships
- leadership development
- working full-time during graduate school
- John Blair, Assistant to the Director, HSJMC
- Elisia Cohen, Director, HSJMC (pictured)
- Sue Couling, HSJMC Events Manager
- Amanda Fretheim Gates, HSJMC Communications Manager
- Erica Giorgi, Alumni Relations, CLA
- Christine Mollen, Undergraduate Student Services Coordinator, HSJMC
- Rebecca Rassier, Associate Director of Student Services, HSJMC