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Career Exploration

For more information on what you can do with a major in journalism, visit CLA Career Services or explore GoldPASS, the U of M's exclusive online career database.

A major in journalism - whether you're on the professional or strategic communication track - prepares you for a wide range of careers in the communication field. It not only gives you a broad range of understanding, but also the hands-on skills needed when starting your career. Whether you want to be a reporter, a media planner, a graduate student or anything in between, the staff and faculty in the Hubbard School can help you plan your future. 

We’ve tapped the robust media market in Minnesota to give you an opportunity to hear personal stories, background and advice from a wide variety of media practitioners. A few years ago, small groups of honors students conducted in-person interviews and did job shadowing to learn about mass communication professionals in the Twin Cities. Today, every student can learn about the careers and work of mass communication professionals.

Click on the boxes below or in the sidebar to hear from Twin Cities professionals in strategic communications and journalism about their careers and advice for students. 

Journalism careers      Strategic Communication careers

Meet Your Career Counselor: Erin Reichelt

Erin Reichelt, career counselor

Erin is here to answer any of your career questions and help you plan for your future. You can make one-on-one appointments with her, and she also has drop-in hours in Murphy Hall a couple times a semester. Below Erin shines some light on what Career Services can do for you:

Why should journalism students use Career Services? There is a lot of anxiety throughout college surrounding career - how do I get experience? What is the right kind of experience? What can I do now to make sure I'll find a job after college? How do I figure out what job I even want? Coming to a career counselor appointment, going to Career Services events or workshops, and using the many online and print resources (including your Career Readiness Guidebook) will ease that anxiety and prepare for your next steps, whatever they may be.

When should I think about visiting you in Career Services? I'm happy to meet with students at any point in your college career, and up to one year after graduation. The earlier you come to see us, the better - it's never too early, and it's also never too late to get started on the career development process.You may visit drop-ins, see me in a class or student group, come to a workshop, and come to 1-2 individual appointments per year.

What can I expect from an appointment with you? Our appointment time is completely customized to what you need - if you want your resume reviewed, we'll go over that. If you aren't sure what you need, I'll probably ask you a lot of questions, and we'll have a conversation about how you can best move forward toward a career. Ultimately, the main thing to expect from an appointment is that you'll have some concrete steps to take after the appointment is over that will help you toward your next step, whether that's developing a cover letter, applying for an internship, being successful in an interview for a job, or learning how to network with professionals.

What other career resources should I know about? There are so many career resources out there, it can get overwhelming. In Career Services, we do have a great website that is likely to answer a number of your questions about applying and interviewing for jobs. There is a specific section with advice on entering the Advertising, Public Relations, Communications & Journalism Career Field. Your Career Readiness Guidebook is filled with information - including resume and cover letter examples, specific questions to ask professionals in informational interviews, how to prepare for job interviews, and more. GoldPASS is also very important to find internships and entry-level positions - if you aren't finding jobs on there, you may not be searching effectively. You should also read your Murphy Weekly email. Your advisors do an amazing job of curating specific jobs and internships that are targeted for you.

Beyond CLA's resources, LinkedIn is a great tool to explore careers and connect with professionals. The Alumni Tool is my favorite way for students to learn about the type of careers Journalism alumni tend to go into, and how their career paths look - you'll start to see that there is a lot of variety, and no one "best" path to get to a certain career.