Alumni Board

The Hubbard SJMC Alumni Board is made up of 10 to 12 members who serve in 3-year terms. Members are drawn from the HSJMC alumni community and represent both the journalism and strategic communication industries.


The board meets monthly to coordinate a number of programs designed to keep alumni connected to the school, including the Alumni Mentoring Program, the Alumni Award for Excellence, and the Above the Fold Award.

2017-18 Board Members


Tim Nelson

Tim Nelson

BA 2009, president

Tim Nelson is a senior account executive for PadillaCRT, ranked nationally as one of the top 15 independent marketing and PR firms in the country. He has a strong focus in public and media relations as well as in digital strategy for the business-to-business, health and technology sectors. Tim’s broad range of current and former clients includes Code42, LeafLine Labs and Proto Labs.

Prior to joining PadillaCRT, Tim was a co-founder at a boutique Minneapolis agency, serving as both video producer + director and account lead for a number of Minnesota businesses. While enrolled in the School of Journalism, Tim was an active contributor for the Star Tribune, as well as for “University Report,” where his coverage of the 2009 Red River Floods was nominated for a regional Emmy Award.

Contact Tim at for more information about:

  • public and media relations
  • working in an advertising agency
  • social media
  • digital strategy
  • broadcast + digital journalism
Tanya Wright

Tanya Wright

BA 1995, president-elect

Tanya started her career working on events at the Ronald McDonald House and on the public relations team at Nordic Track. She’s worked in a wide-range of marketing areas including launch and management of the new brand “Be The Match”, co- creation of the 5k Walk+Run event concept and re-launch and expansion of the Be The Match On Campus collegiate program. Most recently, Tanya was a marketing manager at Be The Match, a global non-profit dedicated to helping patients receive a life-saving bone marrow transplant. 

Contact Tanya at for more information about:

  • non-profit healthcare marketing and communication
  • brand launch, growth and management
  • sales team collaboration and marketing support
  • cause product marketing
Jacqueline Larson

Jacqueline Larson

BA 1993, secretary

Jacqueline Larson is the Communications and Marketing Manager for St. Louis Park. She develops and executes communication, marketing and engagement strategies to reinforce the city’s brand. She also leads and manages the communications division, which is responsible for varied services, including print publications, web content, cable TV, social media, traditional media and public relations. Larsen serves as public information officer for the police and fire departments and handles some event planning.

Contact Jacqueline at for more information about: 

  • Government Communications (including cable TV)
  • Web Content
  • Social Media
  • Public Relations



Carolyn Ahlstrom

Carolyn Ahlstrom

BA 2006

Carolyn Ahlstrom is insight director at Colle+McVoy, where she provides strategic leadership on Associated Bank, Explore Minnesota Tourism, Elanco Animal Health and Partners In Food Solutions. Prior to Colle+McVoy, she worked at local agencies Martin Williams, Carmichael Lynch, Fallon and Crispin Porter + Bogusky in Boulder, Colo. She has worked on a wide range of award-winning brands like Volkswagen, Domino's, Harley-Davidson, Rubbermaid, Boston Market and Calphalon. While enrolled in SJMC, Ahlstrom was an avid member of the National Student Advertising Competition.

Contact Carolyn at for more information about:

  • working at an advertising agency
  • strategy and account planning
  • qualitative and quantitative research
  • integrated marketing
  • Gopher football
Heather Arntson

Heather Arntson

MA 2009

Heather Arntson is a Marketing Communications Manager at Post Consumer Brands, the newly formed company from Post Cereal and Malt-O-Meal. In this role, she provides communication expertise for Great Grains, Post Raisin Bran, Post Shredded Wheat, Grape Nuts and shopper marketing support for Walmart. Prior to this role, she spent time at General Mills, Carmichael Lynch, Fallon & Colle+McVoy working in digital, media, research and strategy. She's worked on a wide range of clients and projects from Kix Cereal, Subaru, Tractor Supply Company, Harley-Davidson, Korbel Champagne, and NBC Universal. As an undergraduate she was a member of the National Student Advertising Competition. 

Contact Heather at for more information about:

  • working at an advertising agency
  • transitioning from agency to corporate work
  • working full-time while going to school
  • working in media, research, planning, social and digital marketing
  • Cereal
Amy Carlson Gustafson

Amy Carlson Gustafson

BA 1999

Amy Carlson Gustafson is a former arts and entertainment reporter at the St. Paul Pioneer Press. During her more than 16 years with the Pioneer Press, Gustafson reported on a variety of topics, including TV, visual art, comedy and radio. Over the years, she has has won numerous honors for her writing, including multiple Society of Professional Journalists Page One Awards. She also received the SJMC Alumni Society Board Above the Fold award in 2014. Gustafson regularly makes radio, television and panel appearances to discuss everything from the latest TV shows to podcast trends. She is currently a freelance writer based in Minneapolis.

Contact Amy at for more information about:

  • working in the newspaper industry
  • writing about arts and entertainment
  • social media/building your brand
Eric Hansen

Eric Hansen 

BA 2005

Eric Hansen is a senior copywriter at Colle+McVoy, where he delivers big ideas and words of all sizes for Cub Cadet, Target, Schell’s Beer, and He has spent time in both integrated and digital agencies, including space150 and BBDO Minneapolis. His brand experience could be described as “meaty,” spanning Buffalo Wild Wings, Red Baron Pizza, Jack Link’s, SPAM, Hormel Black Label Bacon … and 3M. While enrolled in SJMC, Hansen was a member of Ad Club and National Student Advertising Competition, and enjoyed his first paid copywriting experience at the Minnesota Daily.

Contact Eric at for more information about:

  • advertising and branding
  • copywriting
  • social content
  • portfolio development
  • Gopher hoops
Victoria Hoshal

Victoria Hoshal

BA 1982

Victoria Hoshal began her career in development and in 1997 became founder, CEO and creative director of Legacy Catalogue, a national brand of home furnishings and accessories. She later became a direct marketing account executive at the Star Tribune in 2007 and, since 2009, as been director of business development at dtrio marketing group. At this award-winning direct and multi-channel agency, she is responsible for securing new business opportunities and clients.

Contact Victoria at for more information about:

  • working in marketing
  • direct marketing
  • pitching new business
Brian Hurley

Brian Hurley

BA 2003, BFA 2003

Brian Hurley is the Creative Lead at Public Works in Minneapolis. In his position, he oversees the creative development of ideas in various mediums for his company’s brands. For the past 15 years, his creative thinking has driven brands such as Pebbles Cereal, Yoplait, Minnesota Wild and Payless Shoes. His work has been recognized by The Emmys, The One Club, the ADDYs, the AdFed Show and the EFFIEs.

Contact Brian at for more information about:

  • Advertising, design and creative

John Maher

John Maher

BA 1984

John Maher is in his eighth season as Vice President of Brand, Content and Communications for the National Hockey League’s Minnesota Wild. In this role, Maher leads the management of brand, creative and content production efforts, as well as supervising staff responsible for corporate communications, game presentation, events, publications, Minnesota Sports & Entertainment (MSE) Creative Services and media production. Maher also oversees the team’s Broadcast Department. Maher joined the organization in July of 2000 as Director of Production Services and was first tasked with building the creative and technical capabilities needed to launch all elements of the Wild’s Inaugural Season game and event presentation at Xcel Energy Center. He was named Senior Director of Creative Services in 2002 and Senior Director of Marketing in 2005. In 2004, he coordinated MSE’s launch of the Minnesota Swarm in the National Lacrosse League (NLL) and was named NLL Marketing Executive of the Year in 2005. John is also a member of the Board of Directors of the Saint Paul Police Foundation.

Contact John at for more information about:

  • working in the pro sports industry
  • the evolving media channel landscape and rise of social media
  • the blurring lines between marketing/communications/PR
Jenni Pinkley

Jenni Pinkley

BA 1997

Jenni Pinkley is the senior video producer for the Minneapolis Star Tribune. She oversees video production, including assigning, coaching and training on daily news stories and projects. She has won four Upper Midwest Regional Emmy awards, three National Edward R. Murrow awards and other industry awards for multimedia projects over the years, as well as multimedia teaching and judging engagements.

Contact Jenni at for more information about: 

  • Photo and Video Storytelling
  • Working in the newspaper industry
  • Multimedia
Jenny Sorenson

Jennifer Sorenson

BA 2001

Jennifer Sorenson is the President of The Art Institutes International Minnesota, a private creative arts college, where she oversees all operations including development of and execution on the vision and strategic direction of the college, student success initiatives, graduate outcomes, faculty and staff development, and effective internal and external relationships. Her background includes operations, recruiting, and creating, implementing and facilitating an executive development program.

Contact Jennifer at for more information about:

  • networking
  • developing mutually beneficial partnerships
  • leadership development
  • working full-time during graduate school

Ex-officio members

  • John Blair, Assistant to the Director, HSJMC
  • Elisia Cohen, Director, HSJMC
  • Sue Couling, HSJMC Events Manager
  • Amanda Fretheim Gates, HSJMC Communications Manager
  • Erica Giorgi, Alumni Relations, CLA
  • Christine Mollen, Undergraduate Student Services Coordinator, HSJMC
  • Rebecca Rassier, Associate Director of Student Services, HSJMC