As part of the advertising curriculum, SJMC students create portfolios and leave college with a set of work to show potential employers. The work below shows a wide array of advertising creative and campaigns.
A variety of commercial clips created in the School of Journalism and Mass Communication's Advertising Portfolio class.
For this campaign, students provided an interactive campaign for Fender. See the entire campaign (PDF).
For a campaign for Toro, students created a print and interactive campaign around Toro's reputation as the fastest mower. See the entire campaign (PDF).
Packaged Good Creative
For this campaign, students made the creative for Band-Aid's packaged goods. See the creative (PDF).
For Heineken, students utilized digital, print, and interactive elements in the campaign. See the creative (PDF).
For this print campaign, students created advertising for Wenonah. See the entire campaign (PDF).
For this campaign for PETA, students created a campaign around a branded fabric for PETA. See the campaign (PDF).