What Can I Do With a Major In Journalism?

Major Information

Erin Riechelt WCIDWAMIConnect with:
Erin Reichelt

Career Counselor
kauf0101@umn.edu
erin.appointments.umn.edu

The School of Journalism & Mass Communication has three "major tracks." The three tracks are Professional Journalism, Professional Strategic Communication, and Mass Communication. To learn more about them, see the Degree Programs page on the School's website. In the Hubbard School of Journalism & Mass Communication, the curriculum is focused on new media and the changing media landscape, as well on the fundamentals of storytelling and messaging, to give you a head start in becoming a forward-thinking media professional. Make the step toward a career in advertising, public relations, reporting, writing, blogging, photography, publicity, or corporate/nonprofit communications through our program.

All liberal arts degrees help CLA students develop their Core Career Competencies, and Journalism majors develop specific skills that are applicable to lots of different careers. These skills include:

  • Strong written and verbal communication skills
  • Strong research and information-gathering abilities
  • Ability to formulate clear and persuasive messages
  • Strong message production technology skills
  • Adaptability and comfort with deadline pressures
  • Critical thinking and editing skills
  • The ability to assess and present in different media
  • Keen understanding of subjective vs. objective coverage
  • Listening, clarifying, questioning and responding skills
  • Ability to work independently and collaboratively

Interest code: ASE

journalism wcidwami video image

Internship & Job Search Websites

Student Groups

  • AdClub
  • PRSSA
  • Society for Professional Journalists
  • PRISM
  • National Student Advertising Competition

Professional Organizations

Career Options

Below is a small sampling of what alumni with this major have pursued, organized by the most common career fields they go into (although keep in mind that there are journalism alumni in all eight of the career fields). For more career information for journalism majors, utilize these additional resources: 

  • What Can I Do With This Major - Find information about common career paths, employers, and strategies for how to build experience in different career fields
  • LinkedIn's Alumni Tool - Explore thousands of alumni career pathways
  • GoldPASS - Explore different job, internship, and volunteer opportunities as well as career events on campus

Note: *Asterisks denote that further education and/or training is often required

Advertising, Public Relations, Journalism & Communications

Internships

  • Social Media Intern, 3M
  • Reporter, The Minnesota Daily
  • Account Planning Intern, Fallon
  • Documentary Research Intern, Hendrick Smith Productions
  • Media Intern, Colle + McVoy
  • Sports Intern, KSTP
  • Corporate Communications Intern, U.S. Bank

Entry-Level

  • Assistant Account Executive, Geometry Global
  • K-12 Education Reporter, Duluth News Tribune
  • Assistant Research Executive, Millward Brown
  • Media Strategist, OLSON
  • General Assignment Reporter, KEYC News 12 - Mankato
  • Marketing and Strategy Coordinator, Fusion Hill
  • Host & Reporter, Minnesota Vikings Football, LLC

Experienced

  • Account Manager, Nina Hale
  • Editor, FenderBender Magazine
  • Director of Analytics, Havas Worldwide
  • VP, Associate Media Director, Cramer-Krasselt
  • Sports Anchor, CBS - Duluth
  • Communications Specialist, Medtronic
  • VP, Strategy and Media, space150
  • Associate Creative Director, BBDO Minneapolis
  • Account Director, Yahoo
  • Broadcast Supervisor, Haworth Marketing & Media
  • Insight Director, Colle + McVoy
  • Communications Director, Fallon
  • Features & Arts Editor, St. Paul Pioneer Press
  • Reporter, MPR News
  • Reporter, Star Tribune
  • Staff Reporter, MinnPost
  • Morning News Anchor, WZTV Fox 17
  • Radio Reporter, Coast Alaska
  • Reporter, WCCO TV
  • Aviation Reporter, Dallas Morning News
  • Multimedia News Reporter, KARE 11
Graduate Programs
 
  • MA in Strategic Communications, University of Minnesota
Business, Consulting, Marketing & Sales

Internships

  • Business Analyst Intern, Target
  • Sales and Management Intern, Enterprise Holdings
  • Sales Intern, Clockwork

Entry-Level

  • Marketing Coordinator, Capella University
  • Sales & Marketing Assistant, Titan Worldwide
  • Associate Producer, LEVEL Studios
  • Sales And Marketing Specialist, Clockwork
  • Project Coordinator, Story Stick Marketing
  • Events Team Member, iHeartMedia

Experienced

  • Digital Marketing Consultant, Children’s Hospitals of Minnesota
  • Retail Procurement Analyst, Target
  • Senior Communications Manager, Land O’Lakes
  • Interactive Producer, Apple
  • External Communications Specialist, Best Buy
  • Compliance Consultant, U.S. Bank

Graduate Programs

  • MBA, University of Minnesota
Education

Internships

  • Peer Advisor, CLA Student Services, University of Minnesota
  • Communications & Engagement Intern, Housing & Residential Life

Entry-Level

  • Student Services Specialist, University of Minnesota
  • Admissions Counselor, University of Minnesota

Experienced

  • Assistant Director, Career Services, University of Minnesota*
  • Research & Instruction Librarian, University of St. Thomas*
  • Director of Communications, White Bear Lake Area Schools
  • Academic Advisor, University of Minnesota*

Graduate Programs

  • M.Ed. in Multicultural Teaching & Learning, University of Minnesota
  • M.Ed. in Student Development Administration, Seattle University
  • MLIS (Library Information Science), College of St. Catherine
Arts & Culture

Internships

  • Graphic Design Intern, Tiger Oak Media
  • Design Intern, Capsule
  • Photographer, The Wake Student Magazine
  • Marketing Intern, First Avenue & the 7th St. Entry
  • Gallery Guard, Weisman Art Museum

Entry-Level

  • Graphic Designer, Freelance
  • Freelance Photographer, Star Tribune
  • Latino Community Liaison, Mixed Blood Theatre

Experienced

  • Graphic Designer, Studio MPLS
  • Stylist , Stitch Fix
  • Creative Lead, Public Works™

Graduate Programs

  • MFA, University of MInnesota
Nonprofits, Human Services, Social Justice

Internships

  • Event Coordinator Intern, Special Olympics Minnesota
  • Marketing and Communications Intern, YMCA of the Greater Twin Cities
  • Public Relations Intern, Girl Scouts of Minnesota
  • Communications Intern, City of Edina

Entry-Level

  • Diversity and Outreach Specialist, Minnesota Judicial Branch
  • Social Media and Youth Engagement Coordinator at Minnesota Peace Project
  • Policy, Research, and Outreach Assistant, Education Minnesota
  • Communications Associate, Alliance for a Better Minnesota

Experienced

  • Outreach Manager, Metropolitan Council of the Twin Cities

Graduate Programs

  • Master of Public Affairs, Humphrey School of Public Affairs
Government, Law, Public Policy, International Affairs

Internships

  • Strategic Communications Intern, Minnesota Population Center
  • Legislative Intern, North Dakota Legislative Council
  • IT Communications Intern, Hennepin County

Entry-Level

  • Law Clerk, Friedman Iverson
  • Judicial Law Clerk, Minnesota Judicial Branch
  • Associate Attorney, Briggs and Morgan, P.A.*
  • Assistant County Attorney, Hennepin County*
  • Paralegal, Brownson & Ballou, PLLP
  • Administrative Assistant, Texas Watch
  • Policy Analyst, Minnesota Department of Human Services*

Experienced

  • Communications Coordinator, MN Department of Health
  • Communications Director, MN Department of Agriculture
  • Communications Director, Texas Democratic Party
  • Head of Public Affairs, British Consulate
  • Senior Communications Advisor, Betsy Hodges for Minneapolis Mayor
  • Marketing & PR Manager, City of St. Paul
  • Media Relations Manager, State of Minnesota
  • Communications Director, Hennepin County
  • Communications Planner, Minnesota Department of Human Services

Graduate Programs

  • JD, University of Minnesota
  • JD, University of Colorado
  • MPP, University of Minnesota
Technology, Data, Analytics

Entry-Level

  • Web Developer, The Wall Street Journal
  • Associate Software Engineer, Olson
  • Digital producer, BringMeTheNews

Experienced

  • Associate UX Designer, Accruent
  • COO, Clockwork
  • Information Technology Specialist, Minnesota House of Representatives
  • Senior User Experience Designer, Matchpoint NY
  • Software Architect of New Product Development, TIES

Graduate Programs

  • Master of Public Affairs, Humphrey School of Public Affairs
Healthcare & Science

Internships

  • Corporate Event Specialist Intern, Blue Cross and Blue Shield

Entry-Level

  • Community Health Specialist, PeaceCorps International
  • Content Coordinator - Marketing and Communications, HealthPartners

Experienced

  • Health Content Developer, Medicom Health Interactive
  • Health Promotion Specialist, Boynton Health
  • Social Responsibility Director, UnitedHealth Group
  • Health Educator, MN Department of Health
  • Director, Media Advocacy, American Cancer Society

Graduate Programs

  • MA, Health Communication, University of Minnesota