What Can I Do With a Major In Strategic Communication: Advertising & Public Relations?

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explore majors and careers!


Erin Reichelt WCIDWAMI
Erin Reichelt
Career Counselor Liaison
Department of Journalism

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Explore this Major

Learn more about the strategic communication: advertising & public relations major. All liberal arts degrees help CLA students develop their Core Career Competencies, and journalism majors develop specific skills that are applicable to lots of different careers. These skills include strong written and verbal communication skills, research and information-gathering abilities, the ability to assess and present in different media, and comfort with deadline pressures.

Students who take the SuperStrong Interest Inventory receive a three-letter interest code, which identifies their top three areas of interest, work activities, potential skills, and personal values. The interest code "ASE" is often associated with this major, however, the SuperStrong assessment can help you understand how your interests connect to a variety of majors and career options. You can learn more about common employer types and occupations associated with this major. You can also see CLA specific examples of alumni careers below. 

Internship & Job Search Websites

Student Groups

  • AdClub
  • PRSSA
  • PRISM
  • National Student Advertising Competition

Professional Organizations

Alumni Career Examples

Below is a small sampling of what alumni with this major have pursued, organized by the most common career fields they go into (although keep in mind that there are alumni in all eight of the career fields). You can also utilize the LinkedIn's Alumni Tool and the Maroon and Gold Network to further explore alumni career pathways and connect directly with professionals.

Click to expand each gray box below for opportunities pursued by alumni in this major! 

Communications & Media

Internships

  • Account Planning Intern, Fallon
  • Media Intern, Colle + McVoy
  • Social Media Manager, The Black Sheep Media Company
  • Marketing & Events Intern, Minneapolis St. Paul Magazine
  • Public Relations Intern, Fetch Public Relations
  • Summer Intern, Fast Horse
  • Consumer Brand Public Relations Intern, Kohl’s

Entry-Level

  • Assistant Account Executive, Geometry Global
  • Assistant Research Executive, Millward Brown
  • Media Strategist, OLSON
  • Marketing and Strategy Coordinator, Fusion Hill

Experienced

  • Account Manager, Nina Hale
  • Director of Analytics, Havas Worldwide
  • VP, Associate Media Director, Cramer-Krasselt
  • Communications Specialist, Medtronic
  • VP, Strategy and Media, space150
  • Associate Creative Director, BBDO Minneapolis
  • Account Director, Yahoo
  • Broadcast Supervisor, Haworth Marketing & Media
  • Insight Director, Colle + McVoy
  • Communications Director, Fallon

Graduate Programs

  • MA in Strategic Communication, University of Minnesota
Business

Internships

  • Business Analyst Intern, Target
  • Sales and Management Intern, Enterprise Holdings
  • Sales Intern, Clockwork
  • Operations Intern, National American Hockey League
  • Campus Marketing Intern, Great Lakes Coca Cola Distribution
  • Marketing Intern, North Pole Engineering
  • Marketing Intern, Kelvin Techstyles
  • Corporate Communications Intern, Hormel Foods
  • Marketing Intern, Holiday Station Stores
  • Marketing Intern, Anagram International
  • Marketing Intern, Royal Credit Union
  • Communications Intern, Wells Fargo
  • Community Relations Intern, Buffalo Wild Wings

Entry-Level

  • Marketing Coordinator, Capella University
  • Sales & Marketing Assistant, Titan Worldwide
  • Sales And Marketing Specialist, Clockwork
  • Project Coordinator, Story Stick Marketing
  • Events Team Member, iHeartMedia

Experienced

  • Digital Marketing Consultant, Children’s Hospitals of Minnesota
  • Retail Procurement Analyst, Target
  • Interactive Producer, Apple
  • Compliance Consultant, U.S. Bank

Graduate Programs

  • MBA, University of Minnesota
Education

Internships

  • Peer Advisor, CLA Student Services, University of Minnesota
  • Communications & Engagement Intern, Housing & Residential Life

Entry-Level

  • Student Services Specialist, University of Minnesota
  • Admissions Counselor, University of Minnesota

Experienced

  • Assistant Director, Career Services, University of Minnesota*
  • Research & Instruction Librarian, University of St. Thomas*
  • Director of Communications, White Bear Lake Area Schools
  • Academic Advisor, University of Minnesota*

Graduate Programs

  • M.Ed. in Multicultural Teaching & Learning, University of Minnesota
  • M.Ed. in Student Development Administration, Seattle University
  • MLIS (Library Information Science), College of St. Catherine
     
Arts

Internships

  • Marketing Intern, First Avenue & the 7th St. Entry
  • Gallery Guard, Weisman Art Museum
  • Museum Experience Coordinator Intern, Minnesota Children’s Museum
  • Video Marketing Intern, Denamico
  • Event Planning Intern, Savvy Event Studio
  • Communications Intern, Edina Historical Society
  • Marketing Intern, Skyway Theatre

Experienced

  • Stylist, Stitch Fix
  • Creative Lead, Public Works™

Graduate Programs

  • MFA, University of Minnesota
     
Nonprofit & Advocacy

Internships

  • Event Coordinator Intern, Special Olympics Minnesota
  • Marketing and Communications Intern, YMCA of the Greater Twin Cities
  • Public Relations Intern, Girl Scouts of Minnesota
  • Communications Intern, City of Edina
  • Project Intern, Modern Foundation
  • Youth Program and Communications Intern, Cookie Cart Minneapolis
  • Development Intern, Girls on the Run-Twin Cities
  • Public Relations Intern, Special Olympics Minnesota
  • Communications Intern, Pollen Midwest
  • Development Intern, American Craft Council

Entry-Level

  • Diversity and Outreach Specialist, Minnesota Judicial Branch
  • Social Media and Youth Engagement Coordinator at Minnesota Peace Project
  • Policy, Research, and Outreach Assistant, Education Minnesota
  • Communications Associate, Alliance for a Better Minnesota

Experienced

  • Outreach Manager, Metropolitan Council of the Twin Cities

Graduate Programs

  • Master of Public Affairs, Humphrey School of Public Affairs
Government & Law

Internships

  • Strategic Communications Intern, Minnesota Population Center
  • Legislative Intern, North Dakota Legislative Council
  • IT Communications Intern, Hennepin County
  • Intern, US Department of State
  • Public Relations Intern, City of Saint Paul
  • Campaign Intern, Chris Coleman for Minnesota Governor
  • Editing Intern, U.S. Department of Veteran’s Affairs

Entry-Level

  • Law Clerk, Friedman Iverson
  • Judicial Law Clerk, Minnesota Judicial Branch
  • Associate Attorney, Briggs and Morgan, P.A.*
  • Assistant County Attorney, Hennepin County*
  • Paralegal, Brownson & Ballou, PLLP
  • Administrative Assistant, Texas Watch
  • Policy Analyst, Minnesota Department of Human Services*

Experienced

  • Communications Director, MN Department of Agriculture
  • Communications Director, Texas Democratic Party
  • Head of Public Affairs, British Consulate
  • Senior Communications Advisor, Betsy Hodges for Minneapolis Mayor
  • Marketing & PR Manager, City of St. Paul
  • Media Relations Manager, State of Minnesota
  • Communications Director, Hennepin County
  • Communications Planner, Minnesota Department of Human Services

Graduate Programs

  • JD, University of Minnesota
  • JD, Harvard Law School
  • MPP, University of Minnesota
  • Master of Public Affairs, Humphrey School of Public Affairs
Tech

Entry-Level

  • Web Developer, The Wall Street Journal
  • Web Operations Intern, Medica

Experienced

  • COO, Clockwork
  • Information Technology Specialist, Minnesota House of Representatives
  • Senior User Experience Designer, Matchpoint NY
  • Software Architect of New Product Development, TIES
Healthcare & Science

Internships

  • Corporate Event Specialist Intern, Blue Cross and Blue Shield

Entry-Level

  • Community Health Specialist, PeaceCorps International
  • Content Coordinator - Marketing and Communications, HealthPartners

Experienced

  • Health Content Developer, Medicom Health Interactive
  • Health Promotion Specialist, Boynton Health
  • Social Responsibility Director, UnitedHealth Group
  • Health Educator, MN Department of Health
  • Director, Media Advocacy, American Cancer Society

Graduate Programs

  • MA, Health Communication, University of Minnesota

 

The College of Liberal Arts Career Services and the University of Minnesota has no control or responsibility for the: (a) quality or safety of any experiential learning opportunity/position descriptions or (b) the application, hiring practices, or EEO/AA status of any of the organizations listed here. We encourage students to use precaution when applying to, interviewing at, or participating in volunteer, internship, job, or research programs outside of the University. These opportunities are not affiliated with the University of Minnesota and have not been fully vetted.