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Mark A Jenson

Photo of Mark A Jenson

Contact Me

jenso001@umn.edu
612-626-1851

School of Journalism
101 MurH

206 Church St S E

Affiliations

Mark is joining the Hubbard School of Journalism and Mass Communication faculty after 35 years of building brands at ad agencies in Chicago and Minneapolis. He has led marketing communication efforts for all-star list of companies like Andersen Windows, ConAgra, General Mills, Land O' Lakes, Kraft, Pillsbury and Tropicana. He most recently served as VP-Account Director at Preston Kelly in Minneapolis. His other agency experience includes Campbell-Mithun and Martin/Williams in Minneapolis and Leo Burnett and Foote, Cone & Belding in Chicago. Mark had been an adjunct instructor here at the University of Minnesota for 15 years, teaching the capstone course Strategic Communication Campaigns (Jour 4263). LinkedIn: https://www.linkedin.com/in/markjenson/ Twitter: @mjenson

Educational Background & Specialties

Educational Background

  • M.S. - Advertising: Medill School of Journalism, Northwestern University, Evanston, Illinois, 1982.

Specialties

  • Integrated Marketing Communications, advertising, brand strategy, creative strategy, consumer behavior, market research and social media marketing
Courses Taught
  • Jour 4263 Strategic Communication Campaigns
  • Jour 3896 - Strategic Communications Directed Internship
  • Jour 3253 Account Planning
  • Jour 3241W Advertising Strategy & Creative Development
Research & Professional Activities

Professional Activities

  • Twin Cities 4A's Board Member: Serving on Board of Directors , January, 2014 - Current
  • Ad Fed - 2020 Judge for 32 under 32 awards: February, 2020 - April, 2020
  • MIMA Board of Directors: July, 2018 - August, 2020
  • Twin Cities AdFed Member: Member of local advertising organization , 2010 - Current
  • MIMA Member: Member of local interactive marketing association , 2011 - Current
  • National 4A's Account Management Committee: Served on national committee , 2015 - 2017

Creative

  • Faculty Advisor for National Student Ad Competition: September, 2019 - Current
Awards
  • WEBBY Award Finalist for Medtronic "AskTheICD.com", 2015
  • Interactive Media Awards, Best Hospital Website for Region's Hospital, 2012
  • Gold EFFIE, Marketing Effectiveness for Health Partners, 2009
  • Silver EFFIE for Marketing Effectiveness, Johnsonville Sausage, 2005
  • The Ruddy Award, Preston Kelly, 2004