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Mark A Jenson

Photo of Mark A Jenson

Contact Me

jenso001@umn.edu
612-625-7316

School of Journalism
101 MurH

206 Church St S E

Affiliations

Mark is joining the Hubbard School of Journalism and Mass Communication faculty after 35 years of building brands at ad agencies in Chicago and Minneapolis. He has led marketing communication efforts for all-star list of companies like Andersen Windows, ConAgra, General Mills, Land O' Lakes, Kraft, Pillsbury and Tropicana. He most recently served as VP-Account Director at Preston Kelly in Minneapolis. His other agency experience includes Campbell-Mithun and Martin/Williams in Minneapolis and Leo Burnett and Foote, Cone & Belding in Chicago. Mark has been an adjunct instructor here at the University of Minnesota for 15 years, teaching the capstone course Strategic Communication Campaigns (Jour 4263). LinkedIn: https://www.linkedin.com/in/markjenson/ Twitter: @mjenson

Educational Background & Specialties

Educational Background

  • M.S. - Advertising: Medill School of Journalism, Northwestern University, Evanston, Illinois, 1982.

Specialties

  • Advertising effects, branding, consumer behavior, social media marketing and advertising
Courses Taught
  • Jour 4263 Strategic Communication Campaigns
  • Jour 3241 Advertising Strategy & Creative Development
  • Jour 3253 Account Planning
Research & Professional Activities

Professional Activities

  • Twin Cities 4A's Board Member: Serving on Board of Directors , January, 2014 - Current
  • National 4A's Account Management Committee: Served on National committee , 2015 - 2017
  • MIMA Member: Belong to local interactive marketing association , 2012 - Current
  • Twin Cities AdFed Member: Member of local advertising organization , 2012 - Current
Awards
  • WEBBY Award Finalist for Medtronic "AskTheICD.com", 2015
  • Gold EFFIE, Marketing Effectiveness for Health Partners, 2009
  • Silver EFFIE for Marketing Effectiveness, Johnsonville Sausage, 2005
  • The Ruddy Award, Preston Kelly, 2004
  • Interactive Media Awards, Best Hospital Website for Region's Hospital, 2012