Rich McCracken
206 Church St SE
Minneapolis,
MN
55455
Rich is a twenty-five-year marketing professional and joined the Hubbard School of Journalism & Mass Communication in the fall of 2021. He recently served as the Director of Account Management at Haberman, a full-service marketing agency in Minneapolis. His practice has spanned brand building to integrated campaign analytics, with special emphasis in the health and wellness spaces, including national recognition for his success in tobacco control and prevention. His professional passion starts with solving complex business challenges and coaching teams to ensure they have a strong, strategic foundation for any marketing and communications initiative. Rich graduated with a marketing degree from Miami University (Ohio) and received his MBA from Augsburg University. He hails from Liverpool, England, and continues to be devoted to both Liverpool Football Club and bland food.
Educational Background
- MBA: Business, Augsburg University, 2008
- Undergraduate Degree: Marketing, Miami University (Ohio), 1996
Specialties
- Integrated Marketing and Communications
- Advertising
- Management
- Brand Strategy
- Account Planning
- Consumer Research