Amy S O'Connor

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Hubbard School of Journalism and Mass Communication
206 Church St SE
206 Murphy Hall

Amy O'Connor's research explores how corporations and stakeholders communicatively co-construct what corporate social responsibility (CSR) means. My approach is grounded in the belief that the value of CSR is constituted through communication, subject to institutional level pressures, and is relationship based. My work blends institutional theory, issue-management, and strategic communication literature with the Symbiotic Sustainability Model to examine corporate-NGO partnerships specifically and the effects of CSR communication broadly. O'Connor's research has been published in numerous scholarly outlets and has been featured by the Conference Board of Directors. She is the recipient of a National Science Foundation Grant. She has won numerous teaching awards during her career and she is passionate about creating a vibrant and engaged classroom for all students.

Educational Background & Specialties

Educational Background

  • Ph.D.: Communication, Purdue University.
  • M.A.: Organizational Communication, Western Michigan University.
  • B.A.: Mass Communication/Advertising, Washington State University.

Curriculum Vitae


  • Corporate Social Responsibility
  • Public Relations
  • Corporate communication
  • Crisis Communication
Research & Professional Activities

Professional Activities

  • Fellow: Northwestern University, Network for Nonprofit and Social Impact Center
  • DDB Needham Worldwide: Media Planner
  • National Kidney Foundation of Michigan: Director of Communication & Special Events
  • American Cancer Society of SW Michigan: Public Relations consultant
  • O’Connor, A., Paskewitz, E.*, Jorgenson, D.*, Rick, J.* (2016) How changes in work structure influence employees’ perceptions of CSR: millionaire managers and locked-out laborers. Journal of Applied Communication Research, 44(1), 40-59.
  • O’Connor, A., & Raile, A. N. (2015). Millennials’“Get a ‘Real Job’” Exploring Generational Shifts in the Colloquialism’s Characteristics and Meanings. Management Communication Quarterly, 29(2), 276-290.
  • O’Connor, A., & Gronewold, K.* (2013) Black Gold, Green Earth: An analysis of the petroleum industries sustainability discourse. Management Communication Quarterly, 27, 2, 210-236. doi: 10.1177/0893318912465189
  • Beauchamp, L.*. & O’Connor, A. (2012) America’s most admired companies: A descriptive analysis of CEO corporate social responsibility statements. Public Relations Review, 38, 3, 494-497.
  • O’Connor, A., & Shumate, M. (2011). Differences among NGOs in the business-NGO cooperative network. Business and Society, 1-29. doi: 10.1177/0007650311418195.
  • O’Connor, A., & Shumate, M. (2010). An economic industry and institutional level of analysis of corporate social responsibility. Management Communication Quarterly, 24, 4, 529-551. doi: 10.1177/0893318909358747
  • Shumate, M., & O’Connor, A. (2010). The symbiotic sustainability model: Conceptualizing NGO-corporate alliance communication. Journal of Communication, 60, 3, 577-609. doi: 10.1111/j.1460-2466.2010.01498.x
  • O’Connor, A., Shumate, M., & Meister, M. (2008). Walk the line: Active Moms define corporate social responsibility. Public Relations Review, 34, 343-350
  • O’Connor, A. (2006). Merchant of mercy; merchant of death: How values advocacy messages influence jury deliberations. Journal of Applied Communication Research, 34, (3), 263-284. doi: 10.1080/00909880600771627
  • Shumate, M., & O’Connor, A. (2010). Corporate reporting of cross-sector alliances: The portfolio of NGO partners communicated on corporate websites. Communication Monographs, 77, 2, 207-230. doi: 10.1080/03637751003758201
  • National Science Foundation Grant
  • Blue Key Distinguished Educator of the Year, North Dakota State University
  • College of Arts, Humanities, Social Sciences Outstanding Teacher, NDSU
  • Central States Communication Young Scholar in Organizational Communication