Amy S O'Connor

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Hubbard School of Journalism and Mass Communication
206 Church St SE
206 Murphy Hall

Amy O'Connor's research asks a series of differentiated questions about the complicated relationship between CSR communication, corporate-nonprofit partnerships, and stakeholder evaluations. O'Connor's research gives primacy to the constitutive role of communication in CSR and is comprised of three interrelated areas: (1) CSR message content; (2) corporate-nonprofit partnership patterns; and (3) the message effects of CSR communication. Her research has been published in strategic communication and management journals including Management Communication Quarterly and the Conference Board of Directors. She has received a National Science Foundation grant for her work on corporate-nonprofit partnerships. As a teacher, O'Connor believes the classroom experience should be a collaborative, dynamic learning community where ideas and concepts are respectfully explored and all students are heard and treated with dignity. She encourages students to be energized by the diversity of opinions around them, take intellectual risks, and hone their critical thinking skills.

Educational Background & Specialties

Educational Background

  • Ph.D.: Communication, Purdue University.
  • M.A.: Organizational Communication, Western Michigan University.
  • B.A.: Mass Communication/Advertising, Washington State University.

Curriculum Vitae


  • Corporate Social Responsibility
  • Public Relations
  • Corporate communication
  • Crisis Communication
Research & Professional Activities

Professional Activities

  • Fellow: Northwestern University, Network for Nonprofit and Social Impact Center
  • DDB Needham Worldwide: Media Planner
  • National Kidney Foundation of Michigan: Director of Communication & Special Events
  • American Cancer Society of SW Michigan: Public Relations consultant
  • A multidimensional network approach to strategic communication: O'Connor, Amy, Michelle Shumate, International Journal of Strategic Communication, 12:4 399-416, 2018. Download
  • The institutionalization of corporate social responsibility communication: An intra-industry comparison of MNCs’ and SMEs’ CSR reports.: O'Connor, Amy, Parcha, J.M., Tulibaski, K.L.G., Management Communication Quarterly, 1-30, 2017. Download
  • How changes in work structure influence employees’ perceptions of CSR: millionaire managers and locked-out laborers.: O'Connor, Amy, Paskewitz, E., Jorgenson, D., Rick, J., Journal of Applied Communication Research, 44(1) 40-59. Download
  • Millennials’“Get a ‘Real Job’” Exploring Generational Shifts in the Colloquialism’s Characteristics and Meanings.. O'Connor, Amy, Raile, A.N. , Author, 2015. Download
  • O’Connor, A., & Gronewold, K.* (2013) Black Gold, Green Earth: An analysis of the petroleum industries sustainability discourse. Management Communication Quarterly, 27, 2, 210-236. doi: 10.1177/0893318912465189
  • O’Connor, A., & Shumate, M. (2010). An economic industry and institutional level of analysis of corporate social responsibility. Management Communication Quarterly, 24, 4, 529-551. doi: 10.1177/0893318909358747
  • Shumate, M., & O’Connor, A. (2010). The symbiotic sustainability model: Conceptualizing NGO-corporate alliance communication. Journal of Communication, 60, 3, 577-609. doi: 10.1111/j.1460-2466.2010.01498.x
  • O’Connor, A., Shumate, M., & Meister, M. (2008). Walk the line: Active Moms define corporate social responsibility. Public Relations Review, 34, 343-350
  • O’Connor, A. (2006). Merchant of mercy; merchant of death: How values advocacy messages influence jury deliberations. Journal of Applied Communication Research, 34, (3), 263-284. doi: 10.1080/00909880600771627
  • National Science Foundation Grant
  • Blue Key Distinguished Educator of the Year, North Dakota State University
  • College of Arts, Humanities, Social Sciences Outstanding Teacher, NDSU
  • Central States Communication Young Scholar in Organizational Communication