Emily K Vraga

Photo of Emily K Vraga

Contact Me

ekvraga@umn.edu
612-625-5598

Hubbard School of Journalism And Mass Communication
111 Murphy Hall
206 Church St SE

I am an associate professor in the Hubbard School of Journalism and Mass Communication at the University of Minnesota, where I hold the Don and Carole Larson Professorship in Health Communication. My research focuses on how individuals respond to news and information about contentious health, scientific, and political issues in digital environments. I study how to (1) detect and correct misinformation via social media, especially on health topics, (2) use news media literacy messages to limit biased processing and improve news consumption habits, (3) encourage attention to higher quality and more diverse online content. I prioritize using diverse and novel methodologies to better match an evolving hybrid media environment.

Educational Background & Specialties

Educational Background

  • Ph.D.: Mass Communication, University of Wisconsin-Madison, Madison, Wisconsin, USA, 2011.
  • M.A.: Journalism and Mass Communication, University of Wisconsin-Madison, Madison, Wisconsin, USA, 2008.
  • B.A.: Journalism and Mass Communication; Spanish, University of Wisconsin-Madison, Madison, Wisconsin, USA, 2005.

Curriculum Vitae

Specialties

  • Identifying and Correcting Misinformation
  • Political Communication
  • Health Communication
  • Digital Media Effects
Courses Taught
  • J1001: Media in a Changing World
  • J8504: Analyzing Media Content
Publications
  • Vraga, Emily K (2019). What can I do? How to use social media to improve democratic society. Political Communication, 2, 315-323.
  • Vraga, Emily K, Sojung Kim, John Cook (2019). Testing logic-based and humor-based corrections for health, science, and political misinformation on social media. Journal of Broadcasting and Electronic Media, 63, 393-414.
  • Vraga, Emily K, Leticia Bode, Anne-Bennett Smithson, Sonya Troller-Renfree (2019). Accidentally attentive: Comparing visual, close-ended, and open-ended measures of attention on social media. Computers in Human Behavior, 99, 235-244.
  • Vraga, Emily K, Melissa Tully (2019). Engaging with the other side: Using news media literacy messages to reduce selective exposure and avoidance. Journal of Information Technology & Politics, 1, 77-86. Link
  • Vraga, Emily K, Leticia Bode (2018). I do not believe you: How providing a source corrects health misperceptions across social media platforms. Information, Communication, and Society, 10, 1337-1353. Link
  • Vraga, Emily K, Leticia Bode (2017). Using expert sources to correct health misinformation in social media. Science Communication, 39, 621-645. Link