Hubbard School of Journalism and Mass Communication
206 Church St SE
213 Murphy Hall
Hyejoon Rim is an assistant professor in the School of Journalism and Mass Communication at the University of Minnesota. Her primary research area is corporate social responsibility (CSR), consumer skepticism, and crisis communication. Hyejoon's research agenda is shaped by questions such as 1) how to demonstrate the value of public relations in enhancing organizational reputation, 2) what are the strategic factors that explain the effects of CSR: when they work and how to make them more effective, and 3) to what extent consumer skepticism influences CSR outcomes. Emphasizing the benefits of applied research, her work blends organizational communication and management, new media studies, consumer behaviors, and international communication. Prior to pursuing her academic career, she worked as an account executive for McCann-Erickson, and a senior account executive for InComm Brodeur (currently merged with Ketchum) in Korea. Hyejoon has been awarded the 2015 Arthur W. Page Legacy Scholar grant.