Dr Jisu Huh

Contact Me

jhuh@umn.edu
612-626-5527

School of Journalism & Mass Comm
206 Church St SE
211 Murphy Hall

Affiliations

• Journalism and Mass Communication, School of

Educational Background & Specialties

Educational Background

• Ph.D.: Mass Communication, University of Georgia, Athens, GA, 2003.
• M.A.: Journalism & Mass Communication, University of Georgia, Athens, GA, 2000.
• B.A.: Mass Communication, Korea University, Seoul, Korea, 1994.

Curriculum Vitae

Specialties

• Advertising effects
• Interactive/digital/social advertising
• Big data / computational advertising research
• Trust and skepticism of advertising
• DTC pharmaceutical and medical device advertising

Courses Taught

• Jour 3201 - Principles of Strategic Communication
• Jour 3251 - Evaluative Research in Strategic Communication
• Jour 4272 - Interactive Advertising
• Jour 4251/5251 - Psychology of Advertising
• Jour 8001 - Studies and Theories of Mass Communication
• Jour 8204 - Measuring the Effectiveness of Communication Campaigns
• Jour 8501 - Seminar: The Process of Quantitative Mass Communication Research
• Jour 8502 - Seminar: Multi-Method Research in Mass Communication
• JOUR 8620 - Advertising Theory and Research
• Jour 8990 - Special Problems in Mass Communication - Interactive Strategic Communication

Research & Professional Activities

Professional Activities

• President: American Academy of Advertising , January 2016 - March 2017
• Chair: Association for Education in Journalism & Mass Communication (AEJMC) Standing Committee on Research , October 2015 - September 2017
• Associate Editor, Journal of Advertising: 2013 - Present
• President-Elect, American Academy of Advertising: 2015
• Vice Chair, Research Committee, Association for Education in Journalism and Mass Communication (AEJMC): 2014 - 2015
• Vice President, American Academy of Advertising: 2014
• Elected Research Committee Member, Association for Education in Journalism and Mass Communication (AEJMC): 2013 - 2015
• Editorial Review Boards: Journal of Advertising, International Journal of Advertising, Journal of Current Issues & Research in Advertising, Journal of Advertising Education
• AAA (American Academy of Advertising) Publications Committee Chair: 2012
• Editor: AAA (American Academy of Advertising) Newsletter , 2008 - 2011
• Editor: KACA (Korean American Communication Association) Newsletter , 2007 - 2009

Publications

• For publications please see CV.

Awards

• International Journal of Advertising 2016 Best Reviewer Award
• American Academy of Advertising Research Fellowship Award , 2014
• Emerald Literati Network Awards for Excellence, Outstanding Paper Award, 2011
• American Academy of Advertising Research Fellowship Award , 2011
• Korean American Communication Association (KACA) Distinguished Young Scholar Award, 2008
• American Academy of Advertising Research Fellowship Award , 2008
• Grant-in-Aid of Research, Artistry, and Scholarship for research on “Website Credibility and Its Influence on Consumers’ Responses to Information on the Website,“ University of Minnesota
• Grant-in-Aid of Research, Artistry, and Scholarship for research on “Perceived Effects of Direct-to-Consumer Prescription Drug Advertising among Physicians and Its Behavioral Influence: Applying the Third-Person Effect Framework,“ University of Minnesota