Dr. Jisu Huh, Ph.D. is Professor and Raymond O. Mithun Endowed Chair in Advertising in the Hubbard School of Journalism and Mass Communication. Dr. Huh’s research program has been centered on better understanding advertising’s potentially positive and negative effects on consumers and its role in society. Her current research program includes work in computational advertising research, consumer trust and its role in information diffusion, and direct-to-consumer advertising of healthcare products. Her research is multidisciplinary and constantly evolving to meet the challenges and problems rising from the technological, social, and cultural evolution of the fields. Dr. Huh directs a research team, Minnesota Computational Advertising Lab (https://mcal.umn.edu/) bringing together students from the Hubbard School of Journalism and Mass Communication and the Computer Science department.

Dr. Huh is Past President of the American Academy of Advertising and currently serving as Associate Editor for the International Journal of Advertising. Additionally she serves on the Editorial Review Board of several journals in the field of advertising, including Journal of Advertising, Journal of Advertising Research, Journal of Current Issues and Research in Advertising, Journal of Interactive Advertising, and Journal of Advertising Education.

Educational Background & Specialties
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Educational Background

  • Ph.D.: Mass Communication, University of Georgia, Athens, GA, 2003 -
  • M.A.: Journalism & Mass Communication, University of Georgia, Athens, GA, 2000 -
  • B.A.: Mass Communication, Korea University, Seoul, Korea, 1994 -

Specialties

  • Interactive/digital/social advertising
  • DTC pharmaceutical and medical device advertising
  • Advertising effects
  • Big data / computational advertising research
  • Trust and skepticism of advertising