Jisu Huh
206 Church St SE
Minneapolis,
MN
55455
Dr. Jisu Huh, Ph.D. is Professor and Raymond O. Mithun Endowed Chair in Advertising in the Hubbard School of Journalism and Mass Communication. Dr. Huh’s research program has been centered on better understanding advertising’s potentially positive and negative effects on consumers and its role in society.
Her current research program includes work in data-driven computational advertising research, computational public relations research, social media influencer marketing, artificial intelligence (AI) and advertising, consumer trust and its role in information diffusion, and direct-to-consumer advertising of healthcare products. Her research is multidisciplinary and constantly evolving to meet the challenges and problems arising from the technological, social, and cultural evolution of the fields. Dr. Huh directs a research team, Minnesota Computational Advertising Lab (https://mcal.umn.edu/), which brings together faculty and students from the Hubbard School of Journalism and Mass Communication and the Computer Science department.
Dr. Huh is a Past President of the American Academy of Advertising (AAA) and is currently serving as Editor-in-Chief for the Journal of Advertising, which is the flagship journal of the AAA and the highest-ranked journal across advertising, public relations, strategic communication, and marketing communication. Additionally, she serves on the Editorial Review Board of several journals in the field of advertising, including the International Journal of Advertising, the Journal of Advertising Research, the Journal of Current Issues and Research in Advertising, and the Journal of Interactive Advertising.
Educational Background
- Ph.D.: Mass Communication, University of Georgia, 2003
- M.A.: Journalism & Mass Communication, University of Georgia, 2000
- B.A.: Mass Communication, Korea University, 1994
Specialties
- Data-driven computational advertising research / AI advertising
- Interactive/digital/social media advertising
- DTC pharmaceutical and medical device advertising
- Advertising effects
- Trust and skepticism of advertising