Dr Jisu Huh

Photo of Dr Jisu Huh

Contact Me

jhuh@umn.edu
612-626-5527

School of Journalism & Mass Comm
206 Church St SE
211 Murphy Hall

Educational Background & Specialties

Educational Background

  • Ph.D.: Mass Communication, University of Georgia, Athens, GA, 2003.
  • M.A.: Journalism & Mass Communication, University of Georgia, Athens, GA, 2000.
  • B.A.: Mass Communication, Korea University, Seoul, Korea, 1994.

Curriculum Vitae

Specialties

  • Advertising effects
  • Interactive/digital/social advertising
  • Big data / computational advertising research
  • Trust and skepticism of advertising
  • DTC pharmaceutical and medical device advertising
Courses Taught
  • Jour 3201 - Principles of Strategic Communication
  • Jour 3251 - Evaluative Research in Strategic Communication
  • Jour 4272 - Interactive Advertising
  • Jour 4251/5251 - Psychology of Advertising
  • Jour 8001 - Studies and Theories of Mass Communication
  • Jour 8204 - Measuring the Effectiveness of Communication Campaigns
  • Jour 8501 - Seminar: The Process of Quantitative Mass Communication Research
  • Jour 8502 - Seminar: Multi-Method Research in Mass Communication
  • JOUR 8620 - Advertising Theory and Research
  • Jour 8990 - Special Problems in Mass Communication - Interactive Strategic Communication
Research & Professional Activities

Professional Activities

  • President: American Academy of Advertising , January 2016 - March 2017
  • Chair: Association for Education in Journalism & Mass Communication (AEJMC) Standing Committee on Research , October 2015 - September 2017
  • Associate Editor, Journal of Advertising: 2013 - Present
  • President-Elect, American Academy of Advertising: 2015
  • Vice Chair, Research Committee, Association for Education in Journalism and Mass Communication (AEJMC): 2014 - 2015
  • Vice President, American Academy of Advertising: 2014
  • Elected Research Committee Member, Association for Education in Journalism and Mass Communication (AEJMC): 2013 - 2015
  • Editorial Review Boards: Journal of Advertising, International Journal of Advertising, Journal of Current Issues & Research in Advertising, Journal of Advertising Education
  • AAA (American Academy of Advertising) Publications Committee Chair: 2012
  • Editor: AAA (American Academy of Advertising) Newsletter , 2008 - 2011
  • Editor: KACA (Korean American Communication Association) Newsletter , 2007 - 2009
Publications
  • For publications please see CV.
Awards
  • International Journal of Advertising 2016 Best Reviewer Award
  • American Academy of Advertising Research Fellowship Award , 2014
  • Emerald Literati Network Awards for Excellence, Outstanding Paper Award, 2011
  • American Academy of Advertising Research Fellowship Award , 2011
  • Korean American Communication Association (KACA) Distinguished Young Scholar Award, 2008
  • American Academy of Advertising Research Fellowship Award , 2008
  • Grant-in-Aid of Research, Artistry, and Scholarship for research on “Website Credibility and Its Influence on Consumers’ Responses to Information on the Website,“ University of Minnesota
  • Grant-in-Aid of Research, Artistry, and Scholarship for research on “Perceived Effects of Direct-to-Consumer Prescription Drug Advertising among Physicians and Its Behavioral Influence: Applying the Third-Person Effect Framework,“ University of Minnesota