Dr Jisu Huh
Hubbard School of Journalism and Mass Communication
206 Church St SE
211 Murphy Hall
Dr. Jisu Huh, Ph.D. is Professor, Raymond O. Mithun Endowed Chair in Advertising, and Director of Graduate Studies at the Hubbard School of Journalism and Mass Communication, University of Minnesota. Dr. Huh’s research program covers a wide range of topics related to advertising and its effects especially in the digital and social media contexts. Specific areas of current research include computational advertising research, consumer trust and its role in viral advertising and information diffusion, viral advertising and consumer-brand engagement in social media, and direct-to-consumer advertising of healthcare products (prescription drug advertising and medical device advertising). Dr. Huh is Past President of the American Academy of Advertising and also serves as an Associate Editor for Journal of Advertising. Additionally she serves on the Editorial Review Board of several journals in the field of advertising, including International Journal of Advertising, Journal of Current Issues and Research in Advertising, and Journal of Advertising Education. She is also an elected member and chair of the Association for Education in Journalism and Mass Communication (AEJMC) Standing Committee on Research.