Claire M. Segijn

She/Her

[email protected]

612-626-7753

Hubbard School of Journalism & Mass Communication

111 Murphy Hall

206 Church St SE
Minneapolis, MN 55455

Collegiate Affiliation

Hubbard School of Journalism & Mass Communication

Links

Personal website

ResearchGate

Twitter

Dr. Segijn is an Associate Professor at the Hubbard School of Journalism and Mass Communication, University of Minnesota–Twin Cities and Mithun Program Fellow in Advertising. Her research focuses on the intended and unintended effects of digital media. For example, she examines information processing and advertising effects of media multitasking and synced advertising, as well as privacy concerns and ethical ramifications of personalized communication and other forms of online surveillance.

She received Warwick Mid-Career Faculty Research Award and the Career Readiness Teaching Award from the College of Liberal Arts in 2025. She received numerous (best paper) awards and research grants from different academic organizations including the American Academy of Advertising (AAA), Association for Education in Journalism and Mass Communication (AEJMC), European Academy of Advertising, and International Communication Association.

Her work has appeared in Journal of Advertising, International Journal of Advertising, International Journal of Research in Marketing, Communication Methods & Measures, Communication Research, Human Communication Research, Internet Research, Journal of Broadcasting & Electronic Media, Cyberpsychology, Behavior, & Social Networking, Journalism & Mass Communication Quarterly, Journal of Marketing Communications and Journal of Interactive Advertising among others.

She taught several courses both to undergraduate and graduate students, ranging from individual supervision to teaching in front of large groups of students. She was part of the CLA GenAI teaching fellows cohorts and helped organizing the Symposium on GenAI in Undergraduate Teaching and Learning. She loves mentoring students on research projects and has several mentees including undergraduate students, master, and PhD students. The graduate student organization (GSO) awarded her with the Dedication to Graduate Students Award in 2026.

Finally, she is a member of the AI hub and a member of the Senate Committee on Educational Policy (SCEP). She is an Associate Editor for JCIRA and serves on the editorial review board of five major advertising journals. She is a member of the AAA publications committee and is a past chair of the AEJMC graduate student committee of the ad division.

Educational Background & Specialties

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Educational Background

Ph.D.: Communication Science, University of Amsterdam, 2017
MSc.: Research Master in communication Science, University of Amsterdam, 2012
BSc.: Communication Science, University of Amsterdam, 2010

Specialties

Privacy concerns and ethical ramifications related to data-driven advertising
Personalized advertising
Visual attention/eye tracking
Media Multitasking
Advertising effects
Online surveillance (advertising)
Conversation-related advertising

Publications

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Publications

Van Ooijen, I., Segijn, C. M., & Opree, S. J. (In press). Privacy cynicism and its role in privacy decision-making. Communication Research. doi: 10.1177/00936502211060984
Segijn, C. M., & van Ooijen, I. (2022). Differences in consumer knowledge and perceptions of personalized advertising: Comparing online behavioral advertising and synced advertising. Journal of Marketing Communications, 28(2), 207-226. doi: 10.1080/13527266.2020.1857297
Maslowska, E., Ohme, J., & Segijn, C. M. (2021). Attention to Social Media Ads: The Role of Consumer Recommendations and Smartphones. Journal of Interactive Advertising.
Segijn, C. M., Kim, E., Sifaoui, A., & Boerman, S. C. (2021). When realizing that Big Brother is watching you: The empowerment of the consumer through synced advertising literacy. Journal of Marketing Communications. doi: 10.1080/13527266.2021.202014
Segijn, C. M., Strycharz, J., Riegelman, A. & Hennesy, C. (2021). A literature review of personalization transparency and control: Introducing the Transparency-Awareness-Control Framework. Media and Communication, 9 (4), 120-133. doi: 10.17645/mac.v9i3.4054
Segijn, C. M., Voorveld, H. A. M., & Vakeel, K. A. (2021). The role of ad sequence and privacy concerns in personalized advertising: An eye-tracking study into synced advertising. Journal of Advertising. DOI:10.1080/00913367.2020.1870586
Segijn, C. M. & Voorveld, H. A. M. (2021). A first step in unraveling synced advertising effectiveness. International Journal of Advertising, 40 (1). doi: 10.1080/02650487.2020.1778279
Kanihan, S. F., Meirick, P. C., & Segijn, C. M. (2020). Thinking, knowing, or thinking you know: The relationship between multiscreening and political learning. Journalism & Mass Communication Quarterly. Doi: 10.1177/1077699020960066
Segijn, C. M. & van Ooijen, I. (2020). Perceptions of techniques used to personalize messages across media in real time. Cyberpsychology, Behavior, and Social Networking, 23 (5), 329-337. doi: 10.1089/cyber.2019.0682
Segijn, C. M., Araujo, T., Voorveld, H. A. M., & Smit, E. G. (2020). Related multiscreening as a strategy to retain audiences and increase persuasion during a commercial break. Journal of Broadcasting & Electronic Media, 64 (1), 41-61. doi: 10.1080/08838151.2020.1718962
Yun, J. T., Segijn, C. M., Pearson, S., Malthouse, E. C., Konstan, J. A. & Shankar, V. (2020). Challenges and future directions of computational advertising measurement systems. Journal of Advertising. Doi: 10.1080/00913367.2020.1795757
Maslowska, E. H., Segijn, C. M., Vakeel, K. A. & Viswanathan, V. (2019). How consumers attend to online reviews. An eye-tracking and network approach. International Journal of Advertising, 39(2), 282-306 doi: 10.1080/02650487.2019.1617651
Segijn, C. M. (2019). A new mobile data driven message strategy called synced advertising: Conceptualization, implications, and future directions. Annals of the International Communication Association, 43 (1), 58-77.
Segijn, C. M. Xiong, S. & Duff, B. R. L. (2019). Manipulating and measuring media multitasking: Implications of previous research and guidelines for future research. Communication Methods and Measures, 13(2), 83-101.
Segijn, C. M. & Eisend, M. (2019). A meta-analysis into multiscreening and advertising effectiveness: Direct effects, moderators, and underlying mechanisms. Journal of Advertising, 48 (3), 313-332. doi: 10.1080/00913367.2019.1604009
Duff, B. R. L. & Segijn, C. M. (2019). Advertising in a media multitasking era: considerations and future directions. Journal of Advertising, 48(1), 27-37. doi: 10.1080/00913367.2019.1585306
Segijn, C. M. (2019). A new mobile data driven message strategy called synced advertising: Conceptualization, implications, and future directions. Annals of the International Communication Association, 43 (1), 58-77. doi: 10.1080/23808985.2019.1576020
Segijn, C. M., Maslowska, E. H., Araujo, T., & Viswanathan V. (2019). Engaging with TV events on Twitter: The interrelations between TV consumption, engagement actors, and engagement content. Internet Research, 30 (2), 381-401. doi: 10.1108/INTR-08-2018-0389
Segijn, C. M. Xiong, S. & Duff, B. R. L. (2019). Manipulating and measuring media multitasking: Implications of previous research and guidelines for future research. Communication Methods and Measures, 13(2), 83-101. doi: 10.1080/19312458.2018.1555797
Segijn, C. M., Maslowska, E. H., Araujo, T., & Viswanathan V. (2019). Engaging with TV events on Twitter: The interrelations between TV consumption, engagement actors, and engagement content. Internet Research, 30 (2), 381-401. doi: 10.1108/INTR-08-2018-0389
Segijn, C. M. & Kononova, A. (2018). Examining audience, media, and cultural factors as predictors of multiscreen use: A comparative study of the Netherlands and the United States. International Journal of Communication, 12, 4708-4730.
Smit, E. G., Segijn, C. M., van de Giessen, W., Wottrich, V. M., Vandeberg, L., & Voorveld, H. A. M. (2017). Media multitasking and the role of task relevance in background advertising processing. In V. Žabkar & M. Eisend & (Eds). Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (pp. 197-212).Wiesbaden, Germany: Springer-Gabler.
Segijn, C. M. Voorveld, H. A. M., Vandeberg, L., Pennekamp, S. F., & Smit, E. G. (2017). Insight into everyday media use with multiple screens. International Journal of Advertising, 36(5), 779-797.
Segijn, C. M., (2017). Alledaags multiscreening. Hoe informatieverwerking en reclame-effectiviteit wordt beïnvloed door het gebruik van meerdere schermen tegelijkertijd [Everyday multiscreening. How the simultaneous usage of multiple screens affects information processing and advertising effectiveness]. Tijdschrift voor Communicatiewetenschap, 45(4), 267-285.
Segijn, C. M., Voorveld, H. A. M., Vandeberg, L., & Smit, E. G. (2017). The battle of the screens: Unravelling attention allocation and memory effects when multiscreening. Human Communication Research, 43(2), 295-314. doi: 10.1111/hcre.1210
Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2017). How related multiscreening could positively affect advertising outcomes. Journal of Advertising, 46(4), 455-472. doi: 10.1080/00913367.2017.1372233
Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2016). The underlying mechanisms of multiscreening effects. Journal of Advertising, 45(4), 391-402. doi: 10.1080/00913367.2016.1172386
Segijn, C. M. (2016). Second screen advertising: A typology of multiscreening. In P. De Pelsmacker (Ed.), Advertising in new formats and media: Current research and implications for marketers (pp 77-96). Bingley: Emerald Books.
Voorveld, H. A. M., Segijn, C. M., Ketelaar, P., & Smit, E. (2014). Investigating the prevalence and predictors of media multitasking across countries. International Journal of Communication, 8, 2755-2777.
Segijn, C. M., Bartholomé, A. A. J., Pennekamp, S. F., & Timmers, M. (2014). De afbeelding van statusverschillen in sekse en etniciteit in Nederlandse non-fictie programma’s [The portrayal of status differences in gender and ethnicity in Dutch non-fiction television]. Tijdschrift voor Communicatiewetenschap, 42, 305-320. doi: 10.5553/TCW/138469302014042003008

Awards

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Awards

CLA Career Readiness Teaching Award, Spring 2025
Warwick Midcareer award, Spring 2024
Article of the Year 2020 Finalist, Journal of Advertising, March 2021
First place Top Paper Award, Special topics ‘Emerging technologies’, Ad division, Association for Education in Journalism and Mass Communication, August 2020
John E. Hunter Meta-Analysis Award, International Communication Association, Information Systems Division, May 2020
Article of the Year 2019 runner-up, Journal of Advertising, March 2020
Top Paper nomination, International Conference on Research in Advertising, European Advertising Academy, June 2019
Global Programs & Strategy Alliance, International Travel Award, June, 2019
Biennial Best Dissertation Award, Mobile Communication Interest Group, International Communication Association, May 2019
Biennial Best Dissertation Award of the Mobile Communication Interest Group (ICA), May, 2019
AAA Research Fellowship Award, March, 2019
Annie Lang Dissertation Award, Information Systems, ICA, May, 2018
Emerging Scholar Research Grant, Mobile Communication Interest Group, ICA, May, 2018
ASCoR Baschwitz Article of the Year Award for Young Researchers 2017
Promising Student Paper Award, Information Systems, 2017, International Communication Assocation
Article of the Year 2017 Finalist, Journal of Advertising, March, 2017
ASCoR Baschwitz Article of the Year Award for Young Researchers 2016
Best Student Conference Paper Award, 2016, American Academy of Advertising
Best Student Conference Paper Award, 2015, American Academy of Advertising

Courses

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Courses

JOUR 1001 Introduction to Mass Communication
JOUR 3005 Mass Media Effects
JOUR 4251 Pyschology of Advertising
JOUR 4272 Digital Advertising
JOUR 4590 Algorithms & AI in Advertising
JOUR 8009 Pro-seminar in Mass Communication
JOUR 8501 Quantitative Mass Communication Research Methods
JOUR 8620 Advertising Theory and Research
JOUR 8990 Algorithms & Digital Privacy