Claire M Segijn
Hubbard School of Journalism and Mass Communication
206 Church St SE
111 Murphy Hall
I am an Assistant Professor in Advertising at the Hubbard School of Journalism and Mass Communication, University of Minnesota – Twin Cities. My research interests include multiscreening, media multitasking, attention, and advertising effectiveness. My work has been published in top tier journals in the field of communication and advertising (e.g., Human Communication Research, Journal of Advertising, International Journal of Advertising). Furthermore, my work has been honored with several awards of the International Communication Association and the American Academy of Advertising. In 2017 and 2018, I received the Baschwitz article of the year award for young researchers. In my work, I make use of different methods (e.g., experiment, survey, media diaries, content analysis) with a special interest in eye-tracking. I have experience with both the fixed eye-tracker and the eye-tracker glasses. Between 2014 and 2017, I wrote a dissertation at the University of Amsterdam entitled “Everyday Multiscreening. How the simultaneous usage of multiple screens affects information processing and advertising effectiveness,” which was awarded with the Annie Lang Dissertation Award in May 2018. I have taught several courses both to undergraduate and graduate students, ranging from individual supervision to teaching in front of large groups of students.