I am an Assistant Professor of Advertising at the Hubbard School of Journalism and Mass Communication, University of Minnesota–Twin Cities. My work has appeared in Journal of Advertising, International Journal of Advertising, Communication Methods & Measures, Communication Research, Human Communication Research, Internet Research, Journal of Broadcasting & Electronic Media, Cyberpsychology, Behavior, & Social Networking, Journalism & Mass Communication Quarterly, and Journal of Marketing Communications among others. I make use of different methods (e.g., experiments, surveys, media diaries, content analyses, meta-analyses, eye-tracking). I have experience with both the fixed eye-tracker and the mobile eye-tracker (glasses).

My work has been honored with numerous awards and grants of the American Academy of Advertising (AAA), the Association for Education in Journalism and Mass Communication (AEJMC), the European Advertising Academy (EAA), and the International Communication Association (ICA). In 2017 and 2018, I received the Baschwitz article of the year award for young researchers for the best article published by a young scholar in the preceding year.

I taught several courses both to undergraduate and graduate students, ranging from individual supervision to teaching in front of large groups of students. I have also experience with teaching both synchronous and asynchronous online classes.

Educational Background & Specialties
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Educational Background

  • Ph.D.: Communication Science, University of Amsterdam, 2017
  • MSc.: Research Master in communication Science, University of Amsterdam, 2012
  • BSc.: Communication Science, University of Amsterdam, 2010


  • Synced advertising
  • Multiscreening
  • Media Multitasking
  • Attention
  • Advertising effects
  • Information processing and memory