Daniel B Wackman

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Contact Me


Journalism & Mass Comm, Sch Of
308 Mur H

206 Church St SE

Educational Background & Specialties


  • research methods
  • political advertising and political communication
  • advertising
Courses Taught
  • Jour 3201 - Principles of Advertising
  • Jour 4274 - Advertising in Society
  • Jour 8501 - Seminar: The Process of Quantitative Mass Communication Research
Research & Professional Activities

Professional Activities

  • Chair,: Advertising Conference (Information Industry Initiative) , 1996
  • Advisor: Interpersonal Communication Programs, Inc.
  • Chair: "Making the Track" Conference (Information Industry Initiative)


  • Member: Midwest Advertising Review Board, 2002 -
  • Moral Referendums: Values, News Media, and the Process of Candidate Choice: Wackman, Daniel, D. Domke & D. Shah, Political Communication, 1998.
  • Values and the Vote: Linking Issue Interpretations to the Process of Candidate Choice: Wackman, Daniel, D. Domke & D. Shah, Journalism and Mass Communication Quarterly, 1997.
  • To Thine Own Self Be True: Values, Framing and Voter Decision-Making Strategies: Wackman, Daniel, D. Domke & D. Shah, Communication Research, 1996.
  • Rights and Morals, Issues, and Candidate Integrity: Insights into the role of the news media: Wackman, Daniel, D. Domke & D Shah, Political Psychology, 2000.
  • Key Factors in Developing an Advertising Agency-Client Relationship: Wackman, Daniel, C.T. Salmon & C. Salmon, Journal of Advertising Research, 1986-87.
  • Kids voting and political knowledge: narrowing gaps, informing voters: Wackman, Daniel, P. Meirick, Social Science Quarterly, 2004.
  • Harold L. Nelson Award, 2001
  • Science Foundation Grant
  • CLA Student Board Award for Outstanding Faculty in CLA, 2002