Michelle Wood
Michelle Wood teaches strategic communication courses as an adjunct faculty member in the SJMC. Wood holds a Ph.D. in Mass Communication and M.A. in Journalism and Mass Communication from UW-Madison and a B.A. in Journalism and Mass Communication from Iowa State University. Her research interests include strategic communication with an emphasis on consumer processing of media messages and resistance to influence. Wood has published in journals such as Human Communication Research, Journalism & Mass Communication Quarterly and the Journal of Public Relations Research. Wood was a public relations counselor for five years with Morgan&Myers communications agency. She worked with agribusiness and biotechnology clients, providing counsel on emerging issues, crisis preparedness and new product launches. Wood is a member of the Public Relations Society of America, the Association for Education in Journalism and Mass Communication and the International Communication Association.
Educational Background
- Ph.D. : Mass Communication, University of Wisconsin-Madison, 2006 -
- M.A.: Journalism and Mass Communication, University of Wisconsin-Madison, 2002 -
- B.A. : Journalism and Mass Communication (public relations emphasis), Iowa State University, 1995 -
Specialties
- public relations
- persuasion
- strategic communication
- inoculation theory