Gilbert B Rodman

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Communication Studies
253 Ford Hall

224 Church St SE

Dr. Rodman's research focuses on critical media studies, cultural studies, popular culture, communication technologies, and the politics of race and ethnicity. He is currently working on a book on multiracial identity, media representations, and public policy.

He is the author of Elvis After Elvis: The Posthumous Career of a Living Legend, Why Cultural Studies?, editor of The Race and Media Reader, and co-editor of Race in Cyberspace. His research has appeared in such journals as Critical Studies in Media Communication, Cultural Studies, Journal of Communication Inquiry, and Popular Communication.

He is the former Chair of the Association for Cultural Studies, and the founder and manager of the CULTSTUD-L listserv,.  He also serves on the editorial boards of Communication and Critical/Cultural Studies, communication +1, Critical Studies in Media Communication, Cultural Studes, and European Journal of Cultural Studies.

Dr. Rodman teaches graduate courses in critical media studies and cultural studies

Educational Background & Specialties

Educational Background

  • Ph.D.: Communications, University of Illinois, Urbana-Champaign, 1996.


  • Media studies
  • Cultural studies
  • Popular culture
  • Communication technologies
  • Politics of race and ethnicity
Courses Taught
  • Communication and Popular Music
  • Critical Communication Studies
  • Critical Media Studies
  • Freedom of Speech
  • Media and Technology
  • Media Outlaws
  • Media Pedagogy
  • Media, Race, and Identity
  • New Telecommunication Media
Research & Professional Activities

Professional Activities

  • Chair, Association for Cultural Studies: 2010 - 2016
  • Why Cultural Studies?. Rodman, Gilbert, Wiley Blackwell, Author, 2015. Link
  • The Race and Media Reader. Rodman, Gilbert, Routledge, Editor, 2014. Link
  • Race in Cyberspace. Rodman, Gilbert, Beth E. Kolko and Lisa Nakamura, Routledge, Co-Editor, 2000. Link
  • Elvis After Elvis: The Posthumous Career of a Living Legend. Rodman, Gilbert, Routledge, Author, 1996. Link
  • “Notes on Reconstructing ‘the Popular.'”Critical Studies in Media Communication, 33(5), 2016, pp. 388-398
  • “Waiting for the Great Leap Forwards: Mixing Pop, Politics, and Cultural Studies.” In The Sage Handbook of Popular Music (Andrew Bennett and Steve Waksman, eds.). Los Angeles: Sage, 2015, pp. 48-63.
  • “Thirteen Ways of Looking at a Black Film: What Does It Mean to Be a Black Film in Twenty-First Century America?” (co-author: Heather Ashley Hayes) In Quentin Tarantino’s Django Unchained: The Continuation of Metacinema (Oliver C. Speck. ed.). New York: Bloomsbury, 2014, pp. 179-204. Also reprinted (with additional images) in Jump Cut, 56, 2015.
  • “Introduction: Teaching/Learning About Race.” In The Race and Media Reader (Gilbert B. Rodman, ed.). New York: Routledge, 2014, pp. xi-xiv.
  • “Cultural Studies and History.” In The Sage Handbook of Historical Theory (Nancy Partner and Sarah Foot, eds.). Los Angeles and London: Sage, 2013, pp. 342-353.
  • “Cultural Studies and Critical Literacies.” (co-authors: Kris Rutten, Handel Kashope Wright, and Ronald Soetaert) International Journal of Cultural Studies, 16(5), 2013, pp. 443-456.