Major in English, minor in social media? Colleges add more formal studies of online social networks

The first time University of Minnesota offered an undergraduate social media management class, it filled up right away. The U offered a second session, and students filled that one, too.
The enthusiasm, coupled with students' future career prospects, is why the university and Associate Professor Valérie Bélair-Gagnon are working to create an official minor in social media. The hope is to give students expertise and experience in social media that they can take into a career managing and producing content for companies' social media accounts.
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