Media

Photo Captions

  • Captions are not required for photos but may be added to explain or describe an image, enhance a story, or to give a photo credit or attribution
  • Limit caption length to one or two sentences

Photo Credit and Attribution

  • Credit is not required for photographs or illustrations, except in the following instances:
    • The photo or illustration was created by a student member of CLAgency, Backpack, or a CLA Office of Institutional Advancement student employee
    • The photo or illustration requires that credit be given as a condition of its use
  • Use the following credit style for student photographers: Photo by [photographer name], [job title], [organization name]. Example: "Photo by Ansel Adams, student photographer, CLA Office of Institutional Advancement"

  • Multiple photographers or illustrators may be listed left to right, top to bottom, or clockwise, depending on the use of the photos or illustrations. Example: Photos (left to right ) by [photographer name], [photographer name], and [photographer name]

Text in Graphics or Photos

  • Never use a photo or graphic image alone to communicate information such as speaker names, locations, times, dates, calls to action (such as "Register for the event"). Essential information must be repeated in an ALT tag or as text within the communication (email, webpage, etc.).