Advertising, Public Relations, Journalism & Communications
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Interest Code: AES - This three letter code represents an interest code. Find out what these interest codes mean and how you can discover your top interests.
All organizations, large or small, regardless of type, need to have their message communicated internally and externally. According to the National Association of Colleges & Employers’ 2016 Job Outlook report, 70% of employers are seeking strong verbal and written communication skills in the employees they hire.
This track is appealing to individuals who value a fast-paced, ever-changing environment. In any position within this field, no two days will look exactly alike. Strong communication skills are obviously a must, but it is also critical to enjoy working with teams, and to have the ability to manage many deadlines at once.
While many CLA students who wish to enter this Career Field major in journalism or communication studies, the educational background needed to pursue a career in this field is extremely varied. Most entry-level positions will require a bachelor’s degree, but major/area of study is not of utmost importance. Employers will often want to see evidence of your communication ability in the form of writing samples or a portfolio.